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Salesforce Health Cloud for-Improving Patient Engagement

How does Salesforce Health Cloud help with patient engagement and care coordination?

By Nitin Dangwal / May 11, 2023

May 4, 2023
How does Salesforce Health Cloud help with patient engagement and care coordination?

The focus of healthcare and life sciences organizations is changing from providing high volumes of treatment to providing value-based care and patient engagement solutions. Interconnected health systems are being used more frequently as a result of the ongoing race to provide value-based care. This technological development has changed how patient care is delivered to administrative management while maintaining regulatory compliance and changing how healthcare data is managed.

All of the players engaged are benefiting from the wave of Salesforce health cloud in the healthcare industry. Following the epidemic, its implementation has accelerated to provide better patient care without having to go to hospitals.

Issues like bridging the data silos gap, data security, and care team collaboration still need to be addressed as technology drives healthcare organizations toward information accessibility and connection.

Consequently, hospitals and healthcare systems are increasingly looking to Salesforce's Health Cloud to deliver secure, cutting-edge ways to lower operational costs, improve control, and compliance, enhance productivity, and improve patient engagement in healthcare—without ever compromising the quality of patient care provided. This is because the challenges facing the healthcare industry are constantly changing.

This enables organizations to shift their attention away from managing medical data towards improving patient relationships and involvement in healthcare with the help of the Salesforce health cloud.

The Salesforce health cloud is a powerful tool for connecting all the data sources, performing digital data analysis, and streamlining information transmission between parties. By bridging this communication gap, better doctor-patient contact and care delivery are made possible.

A unique 360-degree perspective of the patient is provided. A single dashboard can be used by the medical team to examine important data on patient health, timetables, the most recent visits, insurance details, etc.

What is Patient Engagement?

A collaboration between patients and the clinical personnel they interact with is known as patient engagement. It refers to the scenario in which patients are fully informed about all of their therapy, recovery, medicine, and other related systems that are pertinent to their medical care and will help to improve health outcomes.

Patients participate in decision-making and condition management by engaging and communicating with clinicians throughout the complete process of their care.

Also, read: Acquiring Patients in a Competitive Healthcare Market

How important is Patient Engagement for Healthcare Systems?

Three of the most important objectives of healthcare professionals can be achieved with the help of patient engagement in healthcare. The first is to improve patient satisfaction, the second is to improve public health, and the third is to lower medical expenses.

Patients get a deeper awareness of and a stronger commitment to the healing and health maintenance processes when they participate in decision-making. Improved health outcomes and cost reductions result from greater patient engagement.

It has become more crucial in medical settings to pay attention to patient opinions and put the patient at the center of care.

Healthcare is transitioning to a model where patient empowerment and education are seen as the first and foremost phases.

Also, read: The Key Benefits of CRM in Healthcare: Improving Your Patient Care and Business Results

How can Patient Engagement and Care Coordination be Improved with Salesforce Health Cloud for a Better Patient Experience?

Implementing the Salesforce health cloud improves the patient experience by offering patients personalized services to improve engagement. To save time and provide proactive patient care, the health cloud makes use of patient data from multiple sources.

Medical teams can provide tailored care when they can communicate in a personalized way. Additionally, it improves the overall patient experience by fostering better, more individualized interactions between healthcare workers and patients.

Patients find it simpler to communicate with doctors, physicians, and other medical professionals thanks to health cloud technologies. In healthcare organizations, improved patient experiences will boost productivity and ensure higher returns on investment. 

Let's now explore in more detail how Salesforce Health Cloud supports care coordination and patient engagement:

[embedimage]

1) Offers personalized services to patients

Salesforce Health Cloud offers opportunities for transformation to tailor patient journeys to providers and healthcare organizations.

The Salesforce health cloud solution creates a 360-degree picture of the patient from appointment booking to discharge, eliminating data silos, service delivery delays, and inconsistencies, allowing for the provision of personalized treatments to each patient.

Health insurers can further use the aggregated data from Salesforce to develop coverage plans, and hospitals can use it to monitor illness outbreaks, alert residents, and provide them with safety tips.

2) Identify Gaps by aggregating data from multiple sources 

Although all healthcare teams strive to provide patients with the finest care possible, their services are still undermanaged because there isn't a clear picture of the patients.

The unified view of data improves the visualization of the patient’s demographics and clinical data so that the healthcare team can deliver quality care.

Salesforce health cloud can be leveraged to improve the entire customer experience in healthcare by increasing value and generating results to revolutionize virtual sales, provider partnerships, patient engagement, and more. Cutting through fragmented systems, the clinician can provide personalized care, which improves the patient experience.

3) Offer solutions from any location

The main objective of Salesforce Health Cloud is to bring together innovative technologies and platform services to support businesses and improve productivity.

Salesforce offers services that encourage patient interaction across devices and foster system-wide collaboration to drastically enhance results.

The constant innovation of the Salesforce health cloud offers a growing selection of solutions for delivering superior patient engagement and experience wherever you are.

4) Clinical Insights To Develop Smarter Campaign 

By offering health information, appointment reminders, and other linked experiences, Salesforce Health Cloud makes it possible for your employees to participate in a connected experience. Unstructured data can be organized so that organizations can gain insights from it.

Unstructured clinical documents' significant information is located and identified. By analyzing both organized and unstructured data, clinical insights are increased, which raises the efficiency of clinical operations.

You can potentially use this to develop campaigns by finding people with similar requirements.

5) Emergency Responses

When a health emergency occurs, the health cloud can help your health department in serving its constituents and localities. Utilise contact tracking to evaluate patients offer continuous involvement and monitoring and shield communities from all-encompassing effects.

With self-service and digital triage for your contact center, you can improve patient access to care with the Salesforce Health Cloud for Emergency Response. The tracking and escalation of patients' status can be automated.

Your team will be better equipped to respond quickly to any healthcare emergency because of the patient monitoring, human contact tracing, and automated follow-ups that are made available to them. 

6) Care Team Productivity and Data Management

A clinical data model, compliant user interface, EHR Data objects, EHR connection, and an individual patient model are all features of the Salesforce Health Cloud.

The patient page is prioritized, patient setup is configured, the care plan is customized and managed, population analytics, patient lists, patient segmentation filters, risk stratification, patient conversion, and intra-care team collaboration are all assisted by this.

7) Real-time interaction

Salesforce Health Cloud allows you to engage directly with medical providers, boosting patient confidence and trust. You will put your patient at the center of every decision using Health Cloud. Care teams will be able to provide individualized experiences with the help of a 360-degree perspective of a patient.

All help and communication will thereafter be based on the requirements and choices of the patients. Additionally, care teams will have access to recommendations powered by AI. They will be able to automate their workflows with the help of this, resulting in better patient engagement solutions.

8) Programmes tailored to each patient and risk management

Healthcare workers can digitally set risk variables as part of every patient experience with the help of Salesforce Health Cloud. A unique patient program, it helps healthcare organizations in offering the best healthcare facilities.

The patient-specific program takes into account each patient's unique needs, manages digital consent, facilitates omnichannel communication, and benefits from the registration program.

When certain high-risk patient characteristics are discovered to be abnormal, proactive measures are made to better manage the case and lower the likelihood of consequences before they damage the patient's health.

Also, read: 5 Strategies for Improving Patient Engagement in Healthcare

Benefits of positive patient engagement

  1. Better health results

Engagement of the patient encourages adherence to treatment regimens and healthy decision-making. Better self-care and more commitment result in better health outcomes. 

  1. Empowered patients

Well-informed patients are also better able to recognize warning signs and symptoms and prevent health issues from getting worse to the point where they require emergency care.

  1. Improves the provider's reputation

The healthcare industry is highly competitive, and just like in any other industry, doctors are now controlling their reputations online by utilizing specialized platforms to direct good reviews and feedback to their websites.

  1. Better use of resources

Patient involvement is becoming more widely acknowledged as an essential element of health care and a critical feature of secure people-centered services. Actively participating patients are better able to consider all of their options. 

  1. Benefits of Recruitment 

In addition to benefiting patients, the goal for improved patient engagement also benefits healthcare professionals. In addition to supporting participation, better processes and technology are essential for enabling employees working in the healthcare industry to perform their duties.

  1. Lower costs

Healthcare facilities are under more and more pressure to provide high-quality services while keeping expenses in check. Costs can be significantly reduced by using efficient patient engagement solutions like remote patient monitoring and online consultations.

Also, read: Digital Transformation in Healthcare: Key trends in healthcare for 2023

Conclusion

The industry has already gone through a huge change by digital transformation in healthcare, and there is tremendous room for expansion in this area. As a healthcare provider, you can expect even more development with improved patient engagement solutions in 2023 and in the coming years.

By granting patients access to multiple advantages, implementing the Salesforce health cloud places them at the center of care. It has opened yet another doorway to the development of a solid partnership with fulfillment and trust in its foundation. The forefront of modern, cutting-edge medical treatment is Salesforce Health Cloud.

We can serve as your go-to Salesforce consulting partner and create a thorough, helpful CRM installation roadmap. With Salesforce health cloud consulting services, we have helped multiple healthcare organizations all over the world.

After understanding the healthcare industry's goals for Salesforce solutions, our expert team offers consulting services to help organizations get the outcomes they need, with better patient engagement.

Transform the way you engage with patients and streamline care coordination with Salesforce Health Cloud.

Schedule a demo today and experience the power of our innovative healthcare solutions.

FAQs

1) What benefits can Salesforce Health Cloud provide for healthcare organizations?

Collaboration between healthcare practitioners and patients is made possible through Salesforce Health Cloud, a cloud-based healthcare CRM, and a patient engagement system. It is a platform for managing customer relationships (CRM) that helps healthcare organizations in managing their patient interactions.
Features like patient profiles, care plans, and task management are incorporated. Since all information is kept in the cloud, users can access it at any time and from any place. Additionally, this technology helps patients as well as doctors because it makes it simple for them to access records that might help in receiving the proper care. It also works with additional Salesforce products, including Salesforce Service Cloud and Salesforce Marketing Cloud.

2) What role does Salesforce Health Cloud play in patient engagement and care?

Salesforce Health Cloud helps hospitals in managing and raise the standard of care they deliver. Additionally, it speeds up the process of data collection, storage, and analysis for hospitals. The Salesforce Health Cloud is designed to help patients with the following: - Patient registration, follow-up, discharge, complaints, treatment plans, and patient interventions and results for quality, safety, cost, and experience. 

3) What differentiates Salesforce Health Cloud from other healthcare software solutions? 

A secure messaging platform is provided by Salesforce Health Cloud so that healthcare professionals can interact with patients and one another. Salesforce Health Cloud offers a comprehensive, round-the-clock patient record that includes medical history, medications, and allergies, in contrast to other healthcare software solutions. This is extremely beneficial for the development of healthcare services in a technologically advanced society. 

4) Is it possible to use Salesforce Health Cloud as an EMR?  

Salesforce health cloud is an innovative CRM platform for the healthcare industry that focuses on combining usable data from different sources, such as EMRs. It helps in enhancing patient visibility across their whole healthcare experience. The health cloud can also address your organization's current problems with electronic medical records. Health Cloud can integrate with an EMR if the business needs one. The problems that existed in a modern organization that was using just an EMR and an accounting system can now be resolved with this integration.

[sc name="Salesforce Health Cloud Services"] [add_newsletter] [add_related_page_diff_contents blog_cat = "healthcare"]

The focus of healthcare and life sciences organizations is changing from providing high volumes of treatment to providing value-based care and patient engagement solutions. Interconnected health systems are being used more frequently as a result of the ongoing race to provide value-based care. This technological development has changed how patient care is delivered to administrative management while maintaining regulatory compliance and changing how healthcare data is managed.

All of the players engaged are benefiting from the wave of Salesforce health cloud in the healthcare industry. Following the epidemic, its implementation has accelerated to provide better patient care without having to go to hospitals.

Issues like bridging the data silos gap, data security, and care team collaboration still need to be addressed as technology drives healthcare organizations toward information accessibility and connection.

Consequently, hospitals and healthcare systems are increasingly looking to Salesforce’s Health Cloud to deliver secure, cutting-edge ways to lower operational costs, improve control, and compliance, enhance productivity, and improve patient engagement in healthcare—without ever compromising the quality of patient care provided. This is because the challenges facing the healthcare industry are constantly changing.

This enables organizations to shift their attention away from managing medical data towards improving patient relationships and involvement in healthcare with the help of the Salesforce health cloud.

The Salesforce health cloud is a powerful tool for connecting all the data sources, performing digital data analysis, and streamlining information transmission between parties. By bridging this communication gap, better doctor-patient contact and care delivery are made possible.

A unique 360-degree perspective of the patient is provided. A single dashboard can be used by the medical team to examine important data on patient health, timetables, the most recent visits, insurance details, etc.

What is Patient Engagement?

A collaboration between patients and the clinical personnel they interact with is known as patient engagement. It refers to the scenario in which patients are fully informed about all of their therapy, recovery, medicine, and other related systems that are pertinent to their medical care and will help to improve health outcomes.

Patients participate in decision-making and condition management by engaging and communicating with clinicians throughout the complete process of their care.

Also, read: Acquiring Patients in a Competitive Healthcare Market

How important is Patient Engagement for Healthcare Systems?

Three of the most important objectives of healthcare professionals can be achieved with the help of patient engagement in healthcare. The first is to improve patient satisfaction, the second is to improve public health, and the third is to lower medical expenses.

Patients get a deeper awareness of and a stronger commitment to the healing and health maintenance processes when they participate in decision-making. Improved health outcomes and cost reductions result from greater patient engagement.

It has become more crucial in medical settings to pay attention to patient opinions and put the patient at the center of care.

Healthcare is transitioning to a model where patient empowerment and education are seen as the first and foremost phases.

Also, read: The Key Benefits of CRM in Healthcare: Improving Your Patient Care and Business Results

How can Patient Engagement and Care Coordination be Improved with Salesforce Health Cloud for a Better Patient Experience?

Implementing the Salesforce health cloud improves the patient experience by offering patients personalized services to improve engagement. To save time and provide proactive patient care, the health cloud makes use of patient data from multiple sources.

Medical teams can provide tailored care when they can communicate in a personalized way. Additionally, it improves the overall patient experience by fostering better, more individualized interactions between healthcare workers and patients.

Patients find it simpler to communicate with doctors, physicians, and other medical professionals thanks to health cloud technologies. In healthcare organizations, improved patient experiences will boost productivity and ensure higher returns on investment. 

Let’s now explore in more detail how Salesforce Health Cloud supports care coordination and patient engagement:

Copy Infographic
×

1) Offers personalized services to patients

Salesforce Health Cloud offers opportunities for transformation to tailor patient journeys to providers and healthcare organizations.

The Salesforce health cloud solution creates a 360-degree picture of the patient from appointment booking to discharge, eliminating data silos, service delivery delays, and inconsistencies, allowing for the provision of personalized treatments to each patient.

Health insurers can further use the aggregated data from Salesforce to develop coverage plans, and hospitals can use it to monitor illness outbreaks, alert residents, and provide them with safety tips.

2) Identify Gaps by aggregating data from multiple sources 

Although all healthcare teams strive to provide patients with the finest care possible, their services are still undermanaged because there isn’t a clear picture of the patients.

The unified view of data improves the visualization of the patient’s demographics and clinical data so that the healthcare team can deliver quality care.

Salesforce health cloud can be leveraged to improve the entire customer experience in healthcare by increasing value and generating results to revolutionize virtual sales, provider partnerships, patient engagement, and more. Cutting through fragmented systems, the clinician can provide personalized care, which improves the patient experience.

3) Offer solutions from any location

The main objective of Salesforce Health Cloud is to bring together innovative technologies and platform services to support businesses and improve productivity.

Salesforce offers services that encourage patient interaction across devices and foster system-wide collaboration to drastically enhance results.

The constant innovation of the Salesforce health cloud offers a growing selection of solutions for delivering superior patient engagement and experience wherever you are.

4) Clinical Insights To Develop Smarter Campaign 

By offering health information, appointment reminders, and other linked experiences, Salesforce Health Cloud makes it possible for your employees to participate in a connected experience. Unstructured data can be organized so that organizations can gain insights from it.

Unstructured clinical documents’ significant information is located and identified. By analyzing both organized and unstructured data, clinical insights are increased, which raises the efficiency of clinical operations.

You can potentially use this to develop campaigns by finding people with similar requirements.

5) Emergency Responses

When a health emergency occurs, the health cloud can help your health department in serving its constituents and localities. Utilise contact tracking to evaluate patients offer continuous involvement and monitoring and shield communities from all-encompassing effects.

With self-service and digital triage for your contact center, you can improve patient access to care with the Salesforce Health Cloud for Emergency Response. The tracking and escalation of patients’ status can be automated.

Your team will be better equipped to respond quickly to any healthcare emergency because of the patient monitoring, human contact tracing, and automated follow-ups that are made available to them. 

6) Care Team Productivity and Data Management

A clinical data model, compliant user interface, EHR Data objects, EHR connection, and an individual patient model are all features of the Salesforce Health Cloud.

The patient page is prioritized, patient setup is configured, the care plan is customized and managed, population analytics, patient lists, patient segmentation filters, risk stratification, patient conversion, and intra-care team collaboration are all assisted by this.

7) Real-time interaction

Salesforce Health Cloud allows you to engage directly with medical providers, boosting patient confidence and trust. You will put your patient at the center of every decision using Health Cloud. Care teams will be able to provide individualized experiences with the help of a 360-degree perspective of a patient.

All help and communication will thereafter be based on the requirements and choices of the patients. Additionally, care teams will have access to recommendations powered by AI. They will be able to automate their workflows with the help of this, resulting in better patient engagement solutions.

8) Programmes tailored to each patient and risk management

Healthcare workers can digitally set risk variables as part of every patient experience with the help of Salesforce Health Cloud. A unique patient program, it helps healthcare organizations in offering the best healthcare facilities.

The patient-specific program takes into account each patient’s unique needs, manages digital consent, facilitates omnichannel communication, and benefits from the registration program.

When certain high-risk patient characteristics are discovered to be abnormal, proactive measures are made to better manage the case and lower the likelihood of consequences before they damage the patient’s health.

Also, read: 5 Strategies for Improving Patient Engagement in Healthcare

Benefits of positive patient engagement

  1. Better health results

Engagement of the patient encourages adherence to treatment regimens and healthy decision-making. Better self-care and more commitment result in better health outcomes. 

  1. Empowered patients

Well-informed patients are also better able to recognize warning signs and symptoms and prevent health issues from getting worse to the point where they require emergency care.

  1. Improves the provider’s reputation

The healthcare industry is highly competitive, and just like in any other industry, doctors are now controlling their reputations online by utilizing specialized platforms to direct good reviews and feedback to their websites.

  1. Better use of resources

Patient involvement is becoming more widely acknowledged as an essential element of health care and a critical feature of secure people-centered services. Actively participating patients are better able to consider all of their options. 

  1. Benefits of Recruitment 

In addition to benefiting patients, the goal for improved patient engagement also benefits healthcare professionals. In addition to supporting participation, better processes and technology are essential for enabling employees working in the healthcare industry to perform their duties.

  1. Lower costs

Healthcare facilities are under more and more pressure to provide high-quality services while keeping expenses in check. Costs can be significantly reduced by using efficient patient engagement solutions like remote patient monitoring and online consultations.

Also, read: Digital Transformation in Healthcare: Key trends in healthcare for 2023

Conclusion

The industry has already gone through a huge change by digital transformation in healthcare, and there is tremendous room for expansion in this area. As a healthcare provider, you can expect even more development with improved patient engagement solutions in 2023 and in the coming years.

By granting patients access to multiple advantages, implementing the Salesforce health cloud places them at the center of care. It has opened yet another doorway to the development of a solid partnership with fulfillment and trust in its foundation. The forefront of modern, cutting-edge medical treatment is Salesforce Health Cloud.

We can serve as your go-to Salesforce consulting partner and create a thorough, helpful CRM installation roadmap. With Salesforce health cloud consulting services, we have helped multiple healthcare organizations all over the world.

After understanding the healthcare industry’s goals for Salesforce solutions, our expert team offers consulting services to help organizations get the outcomes they need, with better patient engagement.

Transform the way you engage with patients and streamline care coordination with Salesforce Health Cloud.

Schedule a demo today and experience the power of our innovative healthcare solutions.

FAQs

1) What benefits can Salesforce Health Cloud provide for healthcare organizations?

Collaboration between healthcare practitioners and patients is made possible through Salesforce Health Cloud, a cloud-based healthcare CRM, and a patient engagement system. It is a platform for managing customer relationships (CRM) that helps healthcare organizations in managing their patient interactions.
Features like patient profiles, care plans, and task management are incorporated. Since all information is kept in the cloud, users can access it at any time and from any place. Additionally, this technology helps patients as well as doctors because it makes it simple for them to access records that might help in receiving the proper care. It also works with additional Salesforce products, including Salesforce Service Cloud and Salesforce Marketing Cloud.

2) What role does Salesforce Health Cloud play in patient engagement and care?

Salesforce Health Cloud helps hospitals in managing and raise the standard of care they deliver. Additionally, it speeds up the process of data collection, storage, and analysis for hospitals. The Salesforce Health Cloud is designed to help patients with the following: – Patient registration, follow-up, discharge, complaints, treatment plans, and patient interventions and results for quality, safety, cost, and experience. 

3) What differentiates Salesforce Health Cloud from other healthcare software solutions? 

A secure messaging platform is provided by Salesforce Health Cloud so that healthcare professionals can interact with patients and one another. Salesforce Health Cloud offers a comprehensive, round-the-clock patient record that includes medical history, medications, and allergies, in contrast to other healthcare software solutions. This is extremely beneficial for the development of healthcare services in a technologically advanced society. 

4) Is it possible to use Salesforce Health Cloud as an EMR?  

Salesforce health cloud is an innovative CRM platform for the healthcare industry that focuses on combining usable data from different sources, such as EMRs. It helps in enhancing patient visibility across their whole healthcare experience. The health cloud can also address your organization’s current problems with electronic medical records. Health Cloud can integrate with an EMR if the business needs one. The problems that existed in a modern organization that was using just an EMR and an accounting system can now be resolved with this integration.

Salesforce Health Cloud Services

Revolutionize your healthcare organization with Salesforce Health Cloud. Connect with patients, track health data, and manage workflows seamlessly. Contact us now to learn how Health Cloud can improve patient care and streamline operations.