The e-commerce market has changed the trend of how the business is being accomplished today, whether in retail or business-to-business. Today the e-commerce market has grown in such a way that it has become an essential part of the economy and it is difficult to identify exactly where e-commerce starts, and the previous world economy ends.
E-commerce has grown to be one of the most popular methods of making money online, it also serves as an engaging opportunity for investors. Online shopping can be considered as the most famous example of eCommerce, which is described as purchasing and selling of goods through the internet on any device. Today all eCommerce businesses use an eCommerce store or an eCommerce platform to handle both online marketing and sales activities plus to supervise logistics and accomplishments. E-commerce can be defined under four main categories that are: Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B).
Cynoteck has experience providing e-commerce solutions to consumer good, fashion apparel, services and other industries across the globe. If you doubt which online business strategy is right for your business, our eCommerce development service is the answer to this very question. We have an experienced team of eCommerce development experts that will guide you with a result-oriented online approach strategy and determine which marketplace is right for you to sell your products and reach more customers.
Like every other industry in the market benefits from the advantage of the latest technology, so is the eCommerce/retail industry. Today various successful businesses are producing results by implementing technologies such as voice assistants, artificial intelligence (AI), and chatbots, in their operations. These technologies provide excellent customer experiences through instant communication.
It’s exciting to note that buyers use mobile to research products that they are thinking about buying. E-commerce global trends reveal that soon mobile devices will become an important central part of the technology used to research, discover, and purchase goods. Mobile optimization has been growing for the past few years and until now there has been an estimate of around 62% of users that make online purchases through mobile.
Subscriptions are a very common way to buy products and services online. Online subscription services have already impacted the eCommerce industry and in the past few years, around 15% of online buyers have subscribed to an eCommerce service to get products. Subscription services produce a relatively stable revenue stream for companies, eliminating time-consuming and expensive trips to a store.
Enabling your customers to use e-Wallet functionality provides them with ease of use and increased security. They don't need to enter credit card information on websites or give their credit cards for shopping. Adding mobile wallet functionality can help you increase sales and boost your conversion rate. Also, these e-Wallets offer or need dual authentication before use which makes them safe to use.
The chatbot is defined as a computer program that simulates a human conversation. Around 47% of consumers are open for purchasing items through a chatbot and this number is predicted to grow. Chatbots use artificial intelligence and directly communicates with customers 24/7 and create a personalized online shopping experience while resolving their challenges. Several e-commerce websites use chatbots to provide a variety of services and solutions.
Product customization is growing as one of the leading eCommerce technology trends. The ability to customize products is an important element of the past trend, subscription-based services. To make product recommendations, you must analyze the details of users’ previous purchases and on-site searches to recommend appropriate products. The same process is being used by many different businesses across the web in every field.
Rosa Aguiar Catraio is the Head of Sales for the eCommerce & Digital Transformation at Cynoteck.
She is a seasoned international Business & Ecommerce leader with extensive experience in eCommerce B2B, B2C, and D2C. Business Development, Sales, Account Management, and Customer Service.
Rosa has worked in global markets and different Industries, like Retail, Apparel, Consumer Goods, Cosmetics, Manufactures, Production, Distribution, Wholesalers, and man y more. He r experience ranges from CMS integration with CRM and ERP tools to marketing and customer service for online stores.
Each time our new e-Commerce clients get an audit of their website and apps from Rosa's team, they get extremely valuable practical suggestions that increase conversions of every time.
In fact, 78% of e-commerce stores Rosa has advised have seen sales and conversion growth after implementing her suggestions.
Rosa is well-versed in all modern e-Commerce trends: omnichannel commerce, voice shopping, dynamic pricing, AI and AR elements.
If you are an e-Commerce startup looking to expand the definition of online shopping - our experts will help you implement your dreams.
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