Salesforce Marketing Cloud is a digital marketing platform created to help marketers build and sustain relationships with their customers throughout different phases of their relationship with surgical precision.
Digital Marketing is a great equalizer and offers a level playing field to every organization regardless of size and budget. The Salesforce Marketing Cloud connects different dimensions like customer journey management, email, mobile, social media, advertising, content, and data analysis in one powerful integrated solution.
With the Marketing Cloud platform, businesses can offer an exclusive and personalized experience to their customers. Connecting with the right message at the right time on the right channel with customers fosters a much deeper and meaningful engagement. As marketers, you can now combine the real-world and digital touchpoints in a more coherent way making the entire customer journey an enduring experience with your brand.
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Being a cloud-based platform, Salesforce Marketing Cloud enables faster rollout and good performance consistently. The updates to the features are also automatic and happen on the fly, making it more reliable and agile than a legacy platform.
The Marketing Cloud enables you to pick and choose functionalities based on your requirements to engage across the customer journey. And the ecosystem of apps gives you enough flexibility to tackle any marketing challenge. In addition, the Salesforce Marketing Cloud is built for scale; hence, it seamlessly adapts to the needs of a growing organization.
Retaining customers for a lifetime is a breeze with the Loyalty Management system of the Salesforce Marketing Cloud. The loyalty program is integrated with the entire customer journey, making it easier to weave personalized loyalty programs by connecting data across systems.
The Marketing Cloud implementation allows marketers to personalize the experiences of their customers across platforms through different tools such as:
It helps identify customer touchpoints and manage communication to deliver a personalized experience. With the help of Journey Builder, you can put a customer on a pre-defined journey triggered by actions such as sign-ups, app downloads, purchases, or other service cases.
It allows you to connect your service, marketing, and sales squad to your subscribers and customers across social networking sites. It also helps you to tap into customer sentiment by monitoring discussions using machine-learning and image recognition analysis.
From segmenting your customers and crafting beautiful messages to scheduling and then analyzing the response, Salesforce Marketing Cloud can accomplish all with sophistication. The Email Studio features include A/B testing, responsive design, best-in-class templates, and automated journeys.
It helps you align mobile with other channels to augment marketing efforts. You can trigger mobile messages or push notifications based on customer actions or geolocations. With features like SMS, MMS, and group messaging, the Mobile Studio gives brands a competitive edge.
Interaction Studio collates in-depth data on each customer from digital properties, email, and offline behavior to monitor customer interactions and take personalization to the next level. You can use the power of sophisticated AI to determine and deliver campaigns that inspire customer action.
The Marketing Cloud offers one of the largest premium data ecosystems globally for marketers, featuring advanced audience discovery tools to uncover insights about existing and potential targets. Besides, it also provides the data owners to monetize their data with complete control and transparency.
Cynoteck has an expert team of certified Salesforce consultants offering a full array of salesforce services. We take pride in being one of the leaders in Salesforce services for more than a decade. Our clients have trusted us time and again, which reflects our dedication and professionalism.