Campaign Management 

Campaign management in salesforce helps in projecting organizations marketing programs that are targeted to generate better revenues. Examples of campaign programs are Advertisements, Emails, Seminars, Events, and Telemarketing.

Lead Management

It tracks the campaigns and helps assign leads to appropriate people. A Lead in the sales cloud is a potential customer who has shown interest in buying a company’s product or services as a result of campaigning or out of their interest but they may not be fully qualified for buying yet. They could be the customers with whom the company has never done any business are they are hence a potential customer.

Account Management

Accounts are companies or organizations with whom we are going to make a business deal. For example, there is a company named XYZ and they are interested in our products. So we will create an account with this company name.

Contact Management

We can set up and maintain the contacts of key business people that are involved and driving our business deal. There is also an option to tag the contacts to an already existing account And it gives complete information on customers including previous communications, discussions, key contact numbers, and emails.

Opportunity Management 

When the talks with the account are at a stage where we as a product offering see it as the right time to create an opportunity for the business deal, it is done through opportunity management.

Case Management

It can create cases. Cases are used to file and track issues that are coming from clients/customers. Based on severity, like the contact who raised the complaint, the account to which this issue belongs to, etc.

Reports and Dashboards

It helps create reports and dashboards, which can be drilled down for further information. This leads to faster decisions.