Why Adaptability is important for small business CRM

  • Posted by Neeraj Maurya
  • On September 18, 2018
When compared to large enterprises, it cannot be denied that small businesses tend to appear like the underdog. Obviously, they lack the resources and the capital that large enterprises possess. However, technology is a great equalizer, and small businesses can leverage that to their advantage. You see, small businesses don’t suffer from the “ailments” that […]
Read More
 2

How CRM Systems Can Aid Recruitment

  • Posted by Neeraj Maurya
  • On August 30, 2018
The candidate of today has evolved significantly. No longer do they respond to straightforward recruitment. What they want is a consumer experience, and unfortunately, most recruiters are ill-equipped to handle that. There’s been plenty of talks involving the use of recruitment tools that make the hiring process easier. However, no matter how advanced a system […]
Read More
 3

Role of CRM in B2B Sales

  • Posted by Neeraj Maurya
  • On August 21, 2018
The term ‘sales funnel’ can be quite deceptive, whether used in the context of a business-to-business (B2B) or business-to-consumer (B2C) setup. You see, it creates the idea that businesses have access to a barrage of customers that will simply fall through the “funnel” and move on to the final sales stage. Needless to say, it […]
Read More
 1

The Stats of CRM Budgets in the UK

  • Posted by Neeraj Maurya
  • On July 18, 2018
Just when you think all’s well in the world of CRM, you come across some interesting truths. In this case, a recent report titled ‘The CRM Barometer,’ published by marketing technology firm Wiraya found that around 60% of companies in the UK were grouping Customer Relationship Management and marketing within the same budget. The study […]
Read More
 

CRM: On-Cloud or On-Premise? Tips for Identifying the Right Solution for You

  • Posted by Neeraj Maurya
  • On July 10, 2018
When looking for reliable CRM solutions, it’s likely that you’ll be forced to choose between On-Premise CRM and Cloud CRM. These are the two overarching categories under which most CRM solutions are positioned. The question that springs up in your head at this point is likely to be “which one would work best for my […]
Read More
 

How to Leverage Social Media to Boost Your CRM

  • Posted by Neeraj Maurya
  • On June 30, 2018
Social media is often used in tandem with marketing. However, its influence doesn’t end there. In fact, it can offer significant benefits when applied in tandem customer relationship management (CRM) as well. The research is clear – social media has tremendous reach. For instance, Twitter, alone, sees around 500 million tweets a day and a […]
Read More
 

CRM Secrets You’ve Never Bothered to Discover

  • Posted by Neeraj Maurya
  • On June 27, 2018
Did you know that CRM solutions have been on the market for almost 3 decades now? Well, we’re pretty sure you didn’t and that’s one of the greatest CRM secrets. Of course, they’ve evolved over the years, which is why every iteration is completely different from the previous one. This is also the same reason […]
Read More
 

Must Know CRM Hacks for Entrepreneurs

  • Posted by Neeraj Maurya
  • On June 20, 2018
If you’ve been following the news, you’ve likely heard about the fiasco involving Facebook and Cambridge Analytica. If you didn’t, well, here’s everything in a nutshell – Facebook made it possible for a firm called Cambridge Analytica to improperly access user data. Needless to say, when things got exposed, there was some serious backlash. So, […]
Read More
 

Why CRM Continues to dominate the Software market

  • Posted by Neeraj Maurya
  • On June 11, 2018
So, the results are finally in and CRM is clearly the winner. According to a Gartner study, Customer Relationship Management software revenues in 2017 were much higher than that of DBMS (Database Management Systems) revenues. In other words, CRM is the largest in the global software market. CRM software revenue, on a global scale, amounted […]
Read More
 

Predicting Customer Orders With CRM

  • Posted by Neeraj Maurya
  • On May 30, 2018
ERP (Enterprise Resource Planning) systems are known for certain capabilities. One such capability involves maintaining records of customer purchases. These records can be very valuable when it comes to figuring out the customer in terms of their demographic profile, the cost involved in retaining them, and their overall value to the company. Though ERP systems […]
Read More