Mobile app development is essential nowadays if you want your business to grow and attain success. Marketing is an integrated part of business and requires different approaches to trial and testing. Mobile app development is one such move to assist users and increase conversions for businesses.
If you have already had a well-established audience based on your mobile web platform and you might doubt for a second that a mobile app version might not be necessary, then we would like to rule out this doubt. Consumer data consumption and retention are much higher from mobile apps compared to the mobile web platform.
Mobile web is more like an in-and-out way for users, they will visit your platform, surf, and then perform the task (information, check an out product, or may even buy it) and leave the site. There are fewer chances that they are more likely to visit any time soon. The overall user experience on the website also plays an important factor.
For instance, suppose they had an unpleasant experience compromising many factors, the most common of among the list of reasons is a low or broken server. Mobile web depends on connectivity & server which makes the users go disinterested and they hardly take time to switch to another platform if they face buffering or page re-loading.
The surplus availability of connectivity to the web and further infinite platforms for any and every kind of product and service has made users restless, and it is crucial to retain users in your platform. Hence, if you have a great app made by mobile app developer you are more likely to gain users anyhow.
However, once you have established your business in an app version there are some notable differences you might know. Let us first discuss once the user has installed your app (allowed space in their devices) and is navigating through it.
There are very less chances they might go back or undo their action of uninstalling or removing your app (until and unless they have had a disappointing experience).
Otherwise, the inclusion of the app on the user’s device means users are more likely to see your brand regularly and the functionality of the app will give them access to use the app 24*7 unlike on the mobile web (which depends on the internet connectivity).
Another reward of using an app is a ‘great’ user experience with a better and smooth interface. A great UX helps to retain app users as great designs and formats attract users.
Now if you are a new bud into the market and you want users then there are several factors you must keep in mind. We have collated a checklist for small businesses based on detailed analyses of market trends, and what the consumer demands and looks for in an app.
Mobile App Development Checklist for Small Business
If you are a newbie and have a vision to empower your business do check out the list:
Uncomplicated & Effortless
As simplistic and relevant the app is the more the user consistency is assured. Nobody likes complicated content or features. Too many steps involved while performing any function makes the entire process tedious.
The easier it is to perform tasks users will find it more attractive. The user should not feel lost or confused while navigating your app.
Simple & quick must be included in your checklist. A minimalistic interface attracts users; it is important to note that uncomplicated service does not mean less information or limited features.
While developing a mobile app for your business you must maintain value for your brand.
Various features offering different types of content in varied forms are recommended. To further elaborate – music platforms like JioSaavn, Spotify, etc. have music, podcasts, audiobooks, video, live sessions, group jams, and much more.
Now amassing diverse types of contact helps to maintain an audience on your platform. The users will not feel the need to switch over to another app as only ONE APP is offering all the entertainment or information.
All said! One thing to keep in mind is to have an app with a simplistic and uncomplicated approach for the user. Consumers will feel used to your app if they find it easier to use in comparison with existing apps in the market.
The overall UX ensures the appeal your app reflects along with other features. The smooth interface of an app can make you fall in love with the application! User experience is an essential factor for business growth.
In a small business, a big budget is not possible to be spent on one segment (UI/UX). Yet it is something one should not comprise of.
If your app does not reflect the eye-pleasing appeal to users, they are going to switch to some other platform. Budget and financial constraints are faced by new small budding businesses, if that is the scenario then it is better to hire an expert for your business instead of looking for a low-budget option.
We suggest not compromising on the quality or budget but instead finding an expert UI/UX designer who can offer you the desired results.
Onboarding, an expert for laying out designs and development for your app is crucial because the app has several unique features involved like personalization, pop-up messages, notification, etc.
Before you start to execute into action, the most important part is to thoroughly analyze your target audience and identify their needs and requirements. In-depth research helps you to identify what consumers need and it gets easy to plan and prepare to collate information.
As a small business analyzing the audience assists you to find why consumers are using the existing competitors. It can help you to find the factors you should incorporate into the business.
Also, read: Top tips to Build Secure Mobile Apps
Outlook of the app
A significant change must be clear in both the app and the web. It is not obvious that if our website is working well then, our mobile app should be a replica of the website.
It is important to note that there are major differences between the two. Another crucial factor to keep in mind is that your mobile application should be able to hold the vision of the brand.
The alignment of web platforms as well as a mobile app or any other marketing platform, all should have the same outlook of the brand.
MVP is a big savior for small businesses. How? Well, this is possible because Minimum Value Products (MVP) is a strategy that is based on building a brand with minimum resources to present an idea of your brand to the audience and analyze how they perceive it.
To be more specific, it is more like a trial version. A safer way to introduce yourself to the market and gain more experience.
A basic application version comprising minimum features and functions allows businesses to test and get a deep analysis of customer feedback.
One of the most crucial aspects while introducing your small business is to have a clear business goal. Being aware of your pros and prepared for the cons makes you ready for all the shortcomings.
You should have both a short-term as well as a long-term goal for your business. A short-term goal gives you clarity on how to approach further, and what policies to adopt in terms of achieving the target.
Many new start-ups end up competing with a big and well-established brand, which is certainly unfair though it is good to be determined and always look for what else or unique you can offer to consumers by figuring out your competitors’ weak areas.
Yet it is important to note that a long-term vision not only keeps you going but also helps to align your planning.
Conscious of expenditure
It is good to work in finance and make sure you are not spending a lot from the start only as we are all aware that ROI in business is the latter part. So, it is important to know where you are spending your money.
On the other hand, sometimes being too concerned can also hamper the quality of your business. It is important to be logical and certain about where you are ready to spend and at times and places where not required. A clear and right mindset will help you in the longer run.
Keeping security in mind
We are all aware of increasing cybercrimes online and the amount of damage it can cost you is not amendable. So, once you have established yourself in the market online, be secure from threats. A data breach is highly dangerous for businesses and especially if you are a small business trying to set foot in the market.
It is advised to be secure and avail yourself of a suitable policy to protect your business from any malware or information loss. Sometimes lost data is not recoverable and leaking confidential customer information can be a huge setback for you in the market.
Promote your application
Once you have done your planning, and research and you post the trial and testing phase – your app is ready for the users. Then the time starts to promote your application, and let the market know what new is out there and what the USP of your product is.
There are paid promotions via ads and links which increase your audience reach. No matter how good your application is, it is not good if it is not marketed well in the market. If people are not aware, then all your hard work can be of no use.
While promoting your application it is important to know your target audience. The right target audience can help you boost your market in a noticeably short span of time.
Benefits of Professional mobile app development company
Small businesses are not well equipped with the best resources and workforce. The only things initially any business has, is an idea and lots of brainstorming. That is why hiring a professional mobile app development company is the best option.
All you have to do is present your idea and explain your vision – in terms of what you are looking for, and your essential vision (design and content). And the experts will help you collate and compile your idea into one.
Experts in mobile app development have years of expertise and they know how to set the mold according to the needs and demands of the brand without breaching financial limits. They know the alignment between design, typography, and theme.
Not only can they help you build a great user-friendly app but also advise you to rectify any errors or mistakes from your end. As new businesses usually miss a few things in the beginning.
A checklist is a clear preview of all the factors a brand eventually must face. Once you are aware of your shortcoming and your strategy – you know how to inculcate all into your application, and it helps you to believe in your app.
A thorough analysis of the above-detailed checklist allows you to be prepared and gives a clear insight and reflects major consumer behavior traits. If you are ready to launch your mobile application onto the market, then our prepared list will help you to build one. If you are also looking for a skilled and expert professional, then Cynoteck can assist you to build the application you are looking for in alignment with your brand.
A mobile application is different and more effective than a mobile benefit with many exclusivities and features. There are several constraints on the mobile web, the users are like visitors to your page. But if you have a user-friendly mobile application catering to the demands of the user and along with several other additional features then you have fulfilled your task as a brand, an exclusive approach via mobile application through user devices allows you to analyze users more clearly and grab user traits quickly.
The sooner you are aware of the needs you can fulfill the same in terms of exclusive offers and deals. You might also think that as a small business – why require an app altogether? The simple answer to this is brand value and awareness. We have seen statistical data on user consumption of app usage. So, if you want users to remember your name and services then mobile app development is the answer. A mobile website also helps you to establish your services on the web. Yet users use apps for a longer run.
We understand it is difficult for small businesses to stay afloat and start all at once. That is why we recommend making your checklist be completed by experts in mobile app development and get desired results.
The better you serve consumers with the right move of strategic marketing and planning the more quickly your app is going to get a response. Do not think once you attained your checklist the users are going to go crazy after your application. It takes time and experience to see the audience’s feedback, make the appropriate changes and then satisfy your consumer. It is a process with many inputs – so as a beginner we suggest you go through the checklist and make sure to include all the essential features and points.
If you find any of the major inclusions of the checklist missing, feel free to approach us and present your output on the same. The more points or insights, the better it is!