The stats of CRM budgets in the UK

By Neeraj Maurya / July 18, 2018

Just when you think all’s well in the world of CRM, you come across some interesting truths. In this case, a recent report titled ‘The CRM Barometer,’ published by marketing technology firm Wiraya found that around 60% of companies in the UK were grouping Customer Relationship Management and marketing within the same budget. The study…

April 28, 2020
The stats of CRM budgets in the UK

Just when you think all’s well in the world of CRM, you come across some interesting truths. In this case, a recent report titled ‘The CRM Barometer,’ published by marketing technology firm Wiraya found that around 60% of companies in the UK were grouping Customer Relationship Management and marketing within the same budget. The study…


CRM: On-Cloud or On-Premise? Tips for identifying the right solution for you

By Neeraj Maurya / July 10, 2018

When looking for reliable CRM solutions, it’s likely that you’ll be forced to choose between On-Premise CRM and Cloud CRM. These are the two overarching categories under which most CRM solutions are positioned. The question that springs up in your head at this point is likely to be “which one would work best for my…

May 18, 2020
CRM: On-Cloud or On-Premise? Tips for identifying the right solution for you

When looking for reliable CRM solutions, it’s likely that you’ll be forced to choose between On-Premise CRM and Cloud CRM. These are the two overarching categories under which most CRM solutions are positioned. The question that springs up in your head at this point is likely to be “which one would work best for my…


How to leverage Social Media to boost your CRM

By Neeraj Maurya / June 30, 2018

Social media is often used in tandem with marketing. However, its influence doesn’t end there. In fact, it can offer significant benefits when applied in tandem customer relationship management (CRM) as well. The research is clear – social media has tremendous reach. For instance, Twitter, alone, sees around 500 million tweets a day and a…

April 28, 2020
How to leverage Social Media to boost your CRM

Social media is often used in tandem with marketing. However, its influence doesn’t end there. In fact, it can offer significant benefits when applied in tandem customer relationship management (CRM) as well. The research is clear – social media has tremendous reach. For instance, Twitter, alone, sees around 500 million tweets a day and a…


CRM secrets you’ve never bothered to discover

By Neeraj Maurya / June 27, 2018

Did you know that CRM solutions have been on the market for almost 3 decades now? Well, we’re pretty sure you didn’t and that’s one of the greatest CRM secrets. Of course, they’ve evolved over the years, which is why every iteration is completely different from the previous one. This is also the same reason…

May 18, 2020
CRM secrets you’ve never bothered to discover

Did you know that CRM solutions have been on the market for almost 3 decades now? Well, we’re pretty sure you didn’t and that’s one of the greatest CRM secrets. Of course, they’ve evolved over the years, which is why every iteration is completely different from the previous one. This is also the same reason…


Must know CRM hacks for Entrepreneurs

By Neeraj Maurya / June 20, 2018

If you’ve been following the news, you’ve likely heard about the fiasco involving Facebook and Cambridge Analytica. If you didn’t, well, here’s everything in a nutshell – Facebook made it possible for a firm called Cambridge Analytica to improperly access user data. Needless to say, when things got exposed, there was some serious backlash. So,…

May 18, 2020
Must know CRM hacks for Entrepreneurs

If you’ve been following the news, you’ve likely heard about the fiasco involving Facebook and Cambridge Analytica. If you didn’t, well, here’s everything in a nutshell – Facebook made it possible for a firm called Cambridge Analytica to improperly access user data. Needless to say, when things got exposed, there was some serious backlash. So,…


Why CRM continues to dominate the software market

By Neeraj Maurya / June 11, 2018

So, the results are finally out and CRM is clearly the winner. According to a Gartner study, Customer Relationship Management software revenues in 2017 were much higher than that of DBMS (Database Management Systems) revenues. In other words, CRM is the largest in the global software market. CRM software revenue, on a global scale, amounted…

April 28, 2020
Why CRM continues to dominate the software market

So, the results are finally out and CRM is clearly the winner. According to a Gartner study, Customer Relationship Management software revenues in 2017 were much higher than that of DBMS (Database Management Systems) revenues. In other words, CRM is the largest in the global software market. CRM software revenue, on a global scale, amounted…


Predicting customer orders with CRM

By Neeraj Maurya / May 30, 2018

ERP (Enterprise Resource Planning) systems are known for certain capabilities. One such capability involves maintaining records of customer purchases. These records can be very valuable when it comes to figuring out the customer in terms of their demographic profile, the cost involved in retaining them, and their overall value to the company. Though ERP systems…

April 28, 2020
Predicting customer orders with CRM

ERP (Enterprise Resource Planning) systems are known for certain capabilities. One such capability involves maintaining records of customer purchases. These records can be very valuable when it comes to figuring out the customer in terms of their demographic profile, the cost involved in retaining them, and their overall value to the company. Though ERP systems…


How CRM simplifies your logistics business

By Neeraj Maurya / May 24, 2018

Strange as it might sound, a lot of companies in the logistics industry don’t actually use Customer Relationship Management solutions for tasks such as shipping control and accounts. They’re still making do with spreadsheets and what not. If you’re one of these companies, you’re making a huge mistake. We understand that MS Excel probably makes…

April 28, 2020
How CRM simplifies your logistics business

Strange as it might sound, a lot of companies in the logistics industry don’t actually use Customer Relationship Management solutions for tasks such as shipping control and accounts. They’re still making do with spreadsheets and what not. If you’re one of these companies, you’re making a huge mistake. We understand that MS Excel probably makes…


Shape your customer experience with CRM

By Neeraj Maurya / May 16, 2018

According to studies, more than 90% of consumers across the globe consider customer service to be extremely important. In fact, it’s so important that it can determine their loyalty and preference for a brand. Of course, this isn’t to say that product quality or services don’t have an influence. They obviously do. But, even if…

April 28, 2020
Shape your customer experience with CRM

According to studies, more than 90% of consumers across the globe consider customer service to be extremely important. In fact, it’s so important that it can determine their loyalty and preference for a brand. Of course, this isn’t to say that product quality or services don’t have an influence. They obviously do. But, even if…


Deciphering CRM buzzwords that confuse

By Neeraj Maurya / May 8, 2018

When discussing all things CRM, you’re bound to come across a few terms that, for all kinds of reasons, might confuse you. It may be that you just don’t use them in your business or maybe, your business is just too small to bother with such technical terms. Well, whatever the reason, it’s always wise…

April 28, 2020
Deciphering CRM buzzwords that confuse

When discussing all things CRM, you’re bound to come across a few terms that, for all kinds of reasons, might confuse you. It may be that you just don’t use them in your business or maybe, your business is just too small to bother with such technical terms. Well, whatever the reason, it’s always wise…