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Rosa Aguiar Catraio is the primary contact and Head of Sales - EMEA & LATAM. She is a seasoned international Sales Executive with extensive experience in negotiations, involving Business Development, Sales and Customer Services, in both EMEA and LATAM markets. The last ten years her career dedicated to Technology and Software for Microsoft products portfolio and Adobe Magento Ecommerce PaaS, but her experience includes Biotechnology/ Food Industry and Jewellery business. She was born in Madeira Portugal, grow up in Southern Africa, and lived and worked a good part of her life in Latin America, returning to Europe in 2009 - and calls home today Dublin - Ireland. Consequently, of this multicultural background, is that she is unquestionably International and well prepared by practices to conduct business, negotiations and develop relationships in very different cultures and lands. She speaks Spanish, Portuguese and English fluently and dedicates her spare time to her family and also as Chairman of The Irish Primary Immunodeficiency Association – IPIA that she was a founding member. She also enjoys writing for her Blog mytraio.com - an insight & opinion Blog about Business, Luxury, Self-Development, Well-Being and Entertainment.