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What is cart abandonment and ways to reduce it for any e-commerce website

By Pooja Sharma / September 11, 2020

September 11, 2020
What is cart abandonment and ways to reduce it for any e-commerce website

Are you continuously struggling with cart abandonment and do not know how to reduce the amount; don’t worry you are not alone on the planet?

In this article, we will be focusing on what cart abandonment is and how we can reduce cart abandonment in any e-commerce website.

What is cart abandonment?

Cart abandonment is a term when a customer visits an e-commerce website, add the product to the cart and start a check-out process but drop out the process, and leave the website. Any item that is added to the cart but never makes it through the payment transaction is considered as “abandoned”.

In any e-commerce site, the cart abandonment rate is one of the most significant phenomena as it helps in keeping track of lost sales and revenue. For any e-commerce business owner, it very important to reduce the shopping cart abandonment rate as it is directly leading to more sales and revenue.

Below are the ways to bring back your potentials customer and reduce cart abandonment rates

Additional or hidden cost

The most common reason why customer abandons their shopping carts is the involvement of additional fee layout at checkout. It has been found that an extra fee is a reason for leaving an order unconfirmed for months. So, the biggest loom is to take a step back; think about the possibility of the checkout process which one can do for their customer by either decreasing or eliminating the extra charges. But if you need to tack on service charges from your customer, be sure to communicate this information at the beginning of the checkout process.

Guest Checkout Option

Another important area that causes the complexity of cart abandonment is the long checkout process. Don’t force your potential customer to create an account. Instead, provide a guest checkout option with less information. At the end of the process, you can ask them to save their information for future orders if needed.

What is cart abandonment and best ways to reduce it

Individual Personal Outreach

Personal outreach is also one of the important ways of reducing cart abandonment. As it can help your customer to identify the problem if they are not technically aware of the issue or struggling with the coupon code which is not working or out of date or facing problems regarding their card payments. A quick personal response can get your customer back on track and it will also help them trust your service.

Site Navigation

Long and confusing navigation processes are most of the time annoying to customers, thus resulting in an increase of cart abandonment. It’s time to minimize such elements and streamline your site navigation click on a different screen. Focus on Keeping the website clean and simple, that makes selection easy as well as result in quick purchase.

Product Visual Story

The major drawback of the online store is your customer can’t touch and examine the products in your store. When people can’t determine the quality and its physical existence, they are more likely to leave the products. Therefore, it's very important to use a better visuals story of your product. Use high-resolution multiple product images from every angle. Go for the images that give the description of the product with correct height, weight, color, etc attributes. You can also add a video of your product that supports the images and description.

We have tried to cover some of the major points which will help you in reducing your cart abandonment rate. But it is also important to closely monitor your e-commerce website and can put into action ways that you think can help your customer get back. Keep finding the ways for customers to trust you and then only your cart conversion rate can increase.

Are you continuously struggling with cart abandonment and do not know how to reduce the amount; don’t worry you are not alone on the planet?

In this article, we will be focusing on what cart abandonment is and how we can reduce cart abandonment in any e-commerce website.

What is cart abandonment?

Cart abandonment is a term when a customer visits an e-commerce website, add the product to the cart and start a check-out process but drop out the process, and leave the website. Any item that is added to the cart but never makes it through the payment transaction is considered as “abandoned”.

In any e-commerce site, the cart abandonment rate is one of the most significant phenomena as it helps in keeping track of lost sales and revenue. For any e-commerce business owner, it very important to reduce the shopping cart abandonment rate as it is directly leading to more sales and revenue.

Below are the ways to bring back your potentials customer and reduce cart abandonment rates

Additional or hidden cost

The most common reason why customer abandons their shopping carts is the involvement of additional fee layout at checkout. It has been found that an extra fee is a reason for leaving an order unconfirmed for months. So, the biggest loom is to take a step back; think about the possibility of the checkout process which one can do for their customer by either decreasing or eliminating the extra charges. But if you need to tack on service charges from your customer, be sure to communicate this information at the beginning of the checkout process.

Guest Checkout Option

Another important area that causes the complexity of cart abandonment is the long checkout process. Don’t force your potential customer to create an account. Instead, provide a guest checkout option with less information. At the end of the process, you can ask them to save their information for future orders if needed.

What is cart abandonment and best ways to reduce it

Individual Personal Outreach

Personal outreach is also one of the important ways of reducing cart abandonment. As it can help your customer to identify the problem if they are not technically aware of the issue or struggling with the coupon code which is not working or out of date or facing problems regarding their card payments. A quick personal response can get your customer back on track and it will also help them trust your service.

Site Navigation

Long and confusing navigation processes are most of the time annoying to customers, thus resulting in an increase of cart abandonment. It’s time to minimize such elements and streamline your site navigation click on a different screen. Focus on Keeping the website clean and simple, that makes selection easy as well as result in quick purchase.

Product Visual Story

The major drawback of the online store is your customer can’t touch and examine the products in your store. When people can’t determine the quality and its physical existence, they are more likely to leave the products. Therefore, it’s very important to use a better visuals story of your product. Use high-resolution multiple product images from every angle. Go for the images that give the description of the product with correct height, weight, color, etc attributes. You can also add a video of your product that supports the images and description.

We have tried to cover some of the major points which will help you in reducing your cart abandonment rate. But it is also important to closely monitor your e-commerce website and can put into action ways that you think can help your customer get back. Keep finding the ways for customers to trust you and then only your cart conversion rate can increase.

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