- Posted by Neeraj Maurya
- On June 28, 2017
- benefits of crm in hotel industry, CRM for Hotels, CRM need for Hotel Industry, hotel crm strategy, need of crm in hotel industry, objectives of crm in hotel industry, the need for customer relationship management in the hotel industry, the need of crm in hotel industry
The Need Of CRM in Hotel Industry if not more is as important as CRM’s need in any customer-driven industry. Customer satisfaction plays an extremely important role in any business. It is the customer’s feedback about a product or service that determines its success and translates into profit for the company. This is especially true for service-based industries like hotels, tourism or transport industries. All successful businesses in the world today thrive on customer relations rather than the quality of their products alone. It is crucial to identify, create and maintain a dedicated customer base in today’s competitive market.
Customer Relationship Management (CRM) not only builds a comprehensive database containing all information pertaining to the customers, but it also facilitates the company’s long term growth by forging strong ties with the customers.
CRM is a business approach that ca