The cloud-based market for customer relationship management (CRM) software is experiencing rapid growth today. When it comes to any business, customer retention and operational efficiency are especially important. To effectively manage data related to current and prospective clients, a robust system or strategy is needed, including sales tracking and other relevant activities.
Considering these requirements, individuals are increasingly moving towards Salesforce or Oracle as their preferred CRM partners, drawn by the exceptional benefits offered by both platforms.
Deciding the ideal CRM platform for your business is a critical decision. Both Salesforce and Oracle CRM stand out as top-tier solutions, offering an overabundance of integrations and features within their systems.
Leveraging these integrations will not only streamline your business operations but also enable you to gather valuable customer data. This data, in turn, becomes the foundation for making informed decisions that streamline the growth of your business.
Now, if you are weighing the ideal CRM solution for effective customer relationship management, you are at the right place. This article is focused on a comprehensive comparison between Salesforce and Oracle CRM, evaluating how their integrations and features align with each other.
Although there is not one perfect CRM that fits into every category, there will always be software that meets your business needs better than others. Let us now help you narrow down your options.
Salesforce vs Oracle – Comparison
Salesforce and Oracle CRM stand out as prominent CRM software solutions, each bringing unique attributes to the table. Renowned for its extensive feature set and user-friendly interface, Salesforce caters to a broad user base.
In contrast, Oracle CRM targets larger enterprises with complex sales processes, presenting both cloud and on-premises deployment options. Salesforce dominates the market, with a vibrant ecosystem, extensive integrations, and a robust developer community.
On the other hand, Oracle CRM uses its collaboration with Oracle Corporation, offering seamless integration for businesses already invested in Oracle products. Pricing structures differ, with Salesforce adopting a subscription-based model and Oracle CRM provides flexibility through unrelenting licenses and subscriptions.
Oracle strategically positions its products and sales solutions as a comprehensive customer experience, seamlessly integrating social media, call center interactions, mobile interfaces, and in-store touchpoints.
With a focus on customer satisfaction and robust social relationship management features, Oracle highlights enhancing customer relationships across diverse channels.
On the other hand, Salesforce stands out as a CRM leader with a primary focus on sales. Opting for Salesforce can be a strategic and better choice for several reasons.
It employs Software as a Service (SaaS) implementation, granting users accessibility anytime and anywhere. Salesforce also offers a lot of product integrations and extensions, including Service Cloud and Marketing Cloud, helping seamless deployment across various business software platforms.
Salesforce vs. Oracle: A Comparison Table
|Primary Area of Focus
|CRM (Customer Relationship Management)
|ERP (Enterprise Resource Planning) and CX (Customer Experience)
|User-friendly interface, extensive app marketplace, strong community, agile development
|Integrated platform, AI-powered recommendations, strong analytics, enterprise scalability
|Costly for extensive customization, reliance on third-party integrations for back-office functions, limited reporting functionality
|Complex implementation, high cost of entry, less intuitive interface
|Subscription-based, tiered pricing based on features and user volume
|Per-user or per-transaction pricing, varies based on modules and configuration
|Cloud-based and on-premises
|Robust mobile apps for all core functionalities
|Mobile apps available for key CX modules
|Highly rated, 24/7 support via multiple channels
|Good, multi-tiered support options
|Extensive app marketplace with thousands of third-party integrations
|Built-in integrations with Oracle ERP and HCM suites, limited third-party options
|Highly customizable with APIs and code development
|Moderately customizable with configuration tools and advanced options
|Broad range of industries, particularly strong in B2B and tech
|Enterprise businesses, focus on specific industries like manufacturing and healthcare
Also, read: CRM Trends 2024: 6 Gamechangers You Can’t Ignore
Salesforce vs Oracle CRM: An In-Depth Look
Effectively managing client relationships is a key element for any business. To track sales, records, and other relevant activities of current and prospective clients, it is crucial to employ a robust system or strategy for managing associated data.
Now, let us dive deep into a comprehensive comparison of Salesforce and Oracle across numerous factors to determine which system is best for your business requirements.
1) Ease of Use
Salesforce platform has invested substantial effort in refining the user experience across various platforms. Also, it offers ease of use, comprehensiveness, and dynamic capabilities that makes it stands out as an excellent tool and platform for capitalizing on sales opportunities and managing business operations.
Oracle, though having made considerable progress in a brief time limit, has a user-friendly graphical user interface that is easily grasped by all.
However, with the incorporation of Einstein AI, Salesforce has moved ahead, pioneering an innovative application user experience.
Both Salesforce and Oracle are SaaS applications, but the onboarding process differs. While both platforms offer improved customer experience management capabilities, accessing Salesforce is streamlined – a straightforward sign-up suffices.
On the other hand, Oracle requires initial contact with its sales representative before initiating the utilization process.
Salesforce provides a robust suite of customization features, particularly through its low-code Lightning application development tools.
These tools empower end-users with some programming experience to carry out customization tasks independently.
However, Oracle’s user interface lacks simplicity and visual appeal compared to Salesforce. Oracle also has a potential limitation for businesses requiring remote access to sales data.
Both platforms have a notable learning curve, yet Salesforce offers a more straightforward initiation process – simply sign up to get started. On the other hand, Oracle needs to initiate contact with a sales representative before beginning the process.
Oracle’s applications integrate into a shared set of integration and platform-as-a-service (PaaS) environments managed by Oracle for the end customer. Salesforce, on the other side, counterbalances third-party integration challenges by providing an array of low-code app development tools.
These tools empower app development with minimal developer involvement, making Salesforce a more user-friendly choice when compared to Oracle.
5) Contact Management and Campaign Management
Salesforce users have the flexibility of attaching contacts to multiple accounts, setting up seamless collaboration with internal peers for efficient information sharing.
On the other hand, Oracle has a robust database for contact management, featuring a built-in cross-referencing capability that ensures the integrity of data records, minimizing the risk of errors or duplication of profiles for the same client.
Salesforce helps users by integrating effortlessly with G-Suite, providing users with insights into Gmail interactions, including clicks and openings. It synchronizes MS Outlook contacts and calendars using its email connectivity tool.
On the other hand, Oracle simplifies customer engagement tracking across different channels through a user-friendly drag-and-drop feature.
6) Lead Management
Both Salesforce and Oracle offer lead management software that seamlessly integrates sales processes and tasks. Oracle’s lead management covers everything from request creation to order processing, providing end-to-end capabilities.
In distinction, Salesforce has a robust lead management feature, enabling users to generate and capture leads from various sources like e-campaigns, newsletters, and web forms. Notably, Salesforce’s Einstein tool further improves the lead management experience.
7) Customer Engagement
Salesforce offers robust features for managing accounts, interactions, payments, customer segmentation, and filtered views, ensuring comprehensive customer interaction management.
Users can easily create, manage, and apply custom filters from a predefined drop-down list for both business and personal accounts.
In contrast, Oracle provides a unified digital portfolio that encompasses CRM solutions, commerce, marketing, loyalty, service, content, and CPQ, offering users a holistic view of customer engagement.
Salesforce is known for its firm pricing stance with limited negotiation flexibility. It offers a starting price of $25/user/month, with variations relying on the gathered capabilities.
Small Business Essentials is priced at $25/user/month (billed annually), Lightning Professional at $75/user/month, and Lightning Enterprise at $150/user/month.
On the other hand, Oracle’s pricing starts at $65/user/month, with the Standard Edition at $100/user/month, Enterprise Edition at $200/user/month, and Industry Edition at $300/user/month.
How does Salesforce outperform Oracle in the competitive landscape?
Salesforce CRM has an impressive rating outshining Oracle CRM. Noteworthy is Oracle’s incorporation of CRM modules within various ERP products.
Salesforce has secured its position at the forefront, surpassing industry giants Microsoft, SAP, and Oracle, prominent in its impressive, annualized revenue run-rate of $2 billion.
Setting itself apart from Oracle, Salesforce offers a refreshing experience, characterized by a sleek and user-friendly interface that streamlines fast modifications and quick results.
- Salesforce has a robust application ecosystem, surpassing nearly every other CRM, Oracle included. This extensive ecosystem ensures that any required functionality is accessible through multiple applications. While Oracle is in the first stages of building an app ecosystem for its cloud offering, it has considerable ground to cover. The non-cloud version of Oracle presents a limited set of integrations in comparison.
- Salesforce runs as a cloud-native platform, exclusively offered as a Software as a Service (SaaS) package. On the other hand, although Oracle provides a modern cloud CRM offering, most of its user base still relies on behind-the-firewall deployments.
- When it comes to flexibility, both Salesforce and Oracle show high flexibility and extensibility, supported by well-documented APIs and developer tools. However, Salesforce owns a broader and more profound integration capability with other cloud-native applications due to its compliance with modern development models, including distributed authentication and robust support for REST frameworks.
- Salesforce stands out in offering advanced administrative tools that empower customization without the need for development resources. However, it comes with certain limitations, particularly about schema-related changes. Salesforce users are confined to basic objects supported by the platform, and although the addition of custom objects is possible, the tools and access levels for such modifications are somewhat restricted. Oracle, on the other hand, exhibits high flexibility, allowing a more expansive range of possibilities in customization.
- Salesforce has an extensive developer ecosystem, providing access to a diverse pool of talent across varying skill levels. Whether you seek seasoned professionals or emerging talents, the Salesforce community is abundant. When it comes to Oracle, you are essentially dependent on Oracle Professional Services.
- Oracle appears as a practical business and budget-friendly solution positioned with a more economical pricing structure when compared to Salesforce. However, it falls short of the comprehensive offerings provided by the industry leader, Salesforce.
Conclusion – What’s Right for Your Business?
Navigating complex business operations becomes more manageable with the help of Salesforce and Oracle. These platforms streamline complicated processes, improving operational efficiency and growing profitability. Ultimately, the decision between the two depends on the unique requirements and preferences of the business.
However, our comprehensive comparison reveals that Salesforce outperforms Oracle, offering easy customization tailored to specific requirements. Renowned for its functionality, Salesforce provides comprehensive free learning resources for beginners, solidifying its position as the preferred choice for many businesses. To use the benefits of Salesforce, grab this opportunity and connect with your dedicated Salesforce development partner today.
A robust CRM platform plays a key role in boosting sales by streamlining interactions between a business and its customers. Serving as a centralized hub for organized and comprehensive customer relationship management, the platform includes crucial data, analytics, reports, notes, and more. This wealth of information empowers businesses to make informed decisions that not only help existing customers but also enhance outreach strategies for getting new customers more effectively.
Salesforce, distinctively, is not categorized as an ERP but rather as CRM software. While it incorporates functions such as pricing, quoting, and billing to complement ERP capabilities, its primary focus lies in managing customer interactions and relationships. An ERP system serves to integrate financial and operational processes into a centralized database, providing a comprehensive overview of business functions. Although Salesforce does not function as an ERP on its own, integration with an ERP platform empowers businesses to manage their entire operations.
After thorough research, it is clear that both Oracle and Salesforce stand out as excellent CRM options. However, Salesforce gains a competitive edge with its more affordable pricing and user-friendly setup process. The overall rating for Salesforce is 4.2, surpassing Oracle’s rating of 3.8 out of 5.0. Salesforce outperforms Oracle in different categories.
Designed for seamless integration, the Salesforce CRM platform effortlessly collaborates with various applications to improve the backend experience and ensure smooth organizational operations. AppExchange serves as a gateway to seamless integration with other programs, allowing quick installation of each app. Empowering you and your team, these integrations enable immediate use within your Salesforce product, contributing to improved efficiency and productivity.