The Guide to Developing and Adopting a Mobile App Strategy for Businesses

June 4, 2021

October 13, 2022

Subodh Dharmwan

The Guide to Developing and Adopting a Mobile App Strategy for Businesses

People today don't understand that only ideas are not sufficient to transform or develop your business into a profitable one. Having an excellent idea is a good start, but this is not necessarily something that guarantees sales. Proper execution of that idea along with many other right steps can lead your idea towards success. 

From the past few years, mobile trends have been pushed to the forefront of app development. Now, there are apps for everything, from groceries, to retail, traveling, and more. So, in today's market, if you want that your product should stand out from the competition, you need to have more than a functioning, i.e. a well-designed solution. Whenever any business chooses to enter the world of mobile app development, it is obvious that it would expect a quick turnaround as possible.

Preparing and deploying an app at high speed may look like a simple and cost-effective plan, but in reality, you need to thoroughly craft its strategy first. Planning strategically what a new mobile app will do is a much more cost-effective path. It decreases and even eliminates the chance of producing an app that doesn’t perform as expected. Always, remember, only an app created with a clear and sharp app strategy in mind can bring in substantial ROI. 

Developing a mobile strategy can be a complex task, as there are several factors to consider, and you need to involve many people too. An effective mobile strategy aligns business goals, user needs, and the most advanced mobile technologies to produce a seamless user experience. This means that you need to focus on users and how they interact with your product.

Also, read: 5 Things most successful business Apps have in common

This article will show you how to develop a mobile app strategy for any business that not only works but drives impact.

How to develop a successful mobile app strategy for business in simple steps?

An effective mobile app strategy for business is all about the overall impact that the new mobile technology will have on the future of your business. However, these efficient mobile app strategies if carried out exactly can scale business growth and also provide the following:

• Expand market share
• Facilitate multi-channel collaboration
• Enhance staff productivity
• Provide real-time access to data
• Decrease operational costs
• Level your competition

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1) Industry and User Research - Identifying and Understanding your User and Industry

You should start by researching the industry and the possible users. Users of an app can differ to a broad extent, including their requirements and catch points. This helps creators to have the most cutting potential insights to operate with to obtain the most suitable designs.

The common misconception what people make here is they guess the user’s choices and taste including making critical decisions based on assumptions. This is where personas can be helpful, you should create separate personas for different users.

Another important aspect here is the company strategy, which will stimulate your overall mobile strategy. You must involve stakeholders from different sectors of the organization to gain the best knowledge of the current processes and preferences of your company. This is one of the best ways of creating a business-driven mobile app strategy.

2) Pick the Right Technology and Platform

This is considered as the most critical part of mobile strategy, to decide on the right approach for creating apps. Even if you plan to design a simple application, you should choose the right technology stack. You should always remember that the technology stack that you choose for your mobile app development plan is not simply going to affect how you design and develop and design the initial version of your app, but also influence your future upgrades and developments.

Now after the business settles on how it needs to communicate with its mobile customers, prioritizing platform development is the next essential element to think about. There are several mobile operating systems available today, including Android, iOS, Windows, etc. Therefore, businesses first should ensure that they recognize the platform on which their users are located and then work towards the development of a mobile application for them. 

Also, read: 7 Examples of hybrid apps that have taken businesses to the next level

3) Competitor Analysis

Competitive analysis is a crucial step because you need to know specifically what you are up against. This would help you devise a strong and prosperous app marketing strategy to compete with your competition.

You can start by searching the Internet utilizing the same keyword phrases that are considerably associated with your app idea and approach, to see and observe what already exists in the market. To stand out from everyone else, you need to do accurate research on all the apps that are there for the same goal as yours.

This way you will understand what you are exactly up against. You should focus on: What your competitors are doing well? What are the deficiencies of your competitors? and What your competitors are not doing at all?

4) Define your Pitch and App Development Methodology 

You should always clearly specify that what your app is all about. You need to set your app as the go-to place for your field. To start an action, you need to give users an entrancing reason to use your app. A mobile app is very different from a website. It is that one factor that pulls the users, consider this example - if it is a cold drink then it is Coca-Cola, or if it is coffee then it is Starbucks.

The next thing to consider is the development methodology. You can get your app developed using either Waterfall or Agile methodology. Using the Waterfall software development strategy, you choose the parameters for development and begin development in the form of a step-by-step process. While in Agile methodology work is carried out simultaneously on different segments of the app. Each section works together and supports the other. Here the requirements and business both need to evolve.

Also, read: Mobile App Development for Small Businesses

5) Prepare your marketing strategy with ensured data security

You need to choose your effective market strategy before you launch your app. Because the success of your app also depends on its marketing strategy which incorporates branding, pre-launch efforts, PR, outreach, and the overall web presence. Your marketing strategy is inadequate without a purpose and means to measure it.

Now comes the privacy policy which must be incorporated so that when the app remains protected while accumulating any sensitive information from users. This privacy policy needs to include the information that is being gathered and the way it is being used.

6) What Testing Practice to use

This is considered an equally important step as others because if the testing is not done right then there is no point in having an app that looks great. Because unless the functionality of the app is good, the app is of no value. 

Therefore, the roles and responsibilities of every testing team need to be precisely defined. The basic structure of the test plan and operating systems, and versions that need to be tested everything should be very clear and transparent. Hence, mobile app QA testing should be considered very seriously, as the quality assurance process can either make or break your mobile app.

Also, read: Hybrid apps vs native apps- the checklist to figure out what’s right for you

In Conclusion

Today, there is a lot to say about creating a great mobile app strategy for businesses. This is because making a strategy would make the development process more convenient and provide a lot of competitive advantages. Although it takes time and some effort but it’s worth doing it as it helps you to stay focused on the final result that you are trying to accomplish and appropriately optimize your development resources. Hence, it becomes clear that if you follow the above-defined methods, you will be well-positioned to strongly develop a compelling mobile app strategy that will bring in the desired results.

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