One vital question that runs through the mind of every app developer is that “why is my app not successful even though it conforms to all the necessary app development procedure?” If you find yourself in the situation, then it’s probably because you didn’t pay attention to some vital factors such as app visibility, target audience, and other essential functions
Neglecting such vital aspects mainly result in app failure even though you have a devoted, loyal and most inspiring team. So, rather than enhancing your app functionalities, you should rather look for common mistakes that you shouldn’t have made during the app development process.
Although to err is human, errors made can be corrected and wrong steps can be undone. But there some mistakes that can cause you significant pain. It may surprise you to discover that most of these crucial mistakes are quite common can be easily avoided.
Top app development mistakes to avoid
1. Reinventing the wheel
Apple didn’t develop the iPhone right from scratch. It was developed from diverse microprocessors, a lithium battery, firmware, capacitive screens and attractively packaged to create a beautiful and inspiring smartphone. Besides, its proprietary iOS operating system was styled on another operating system, UNIX.
So, don’t have to be bothered about styling your site on others. Most of those sites even styled theirs based on other sites, as well. It is in nature as human beings to build upon the foundation of existing, collective, wisdom of other people. Literally, that is how we improve.
You don’t necessarily have to build a site that is completely out of this world. All you just need is to build a website that looks more improved than the other sites that your prospect sees when they check around other sites.
How to avoid this mistake?
- Look for sites that you or your client like to get a sense of the style that will be used and look and feel that you really like. All you need do is to go to Google, and type in a keyword that is applicable to the business and click and check around the top listings results.
- Then, go to similarweb.com to view how other websites in your vertical looks like:
- You can also make use of sites like iSpionage.com to learn who your competitors really are with a short time.
You may think that you know your major competitors in a short time. But to your targeted audience your website contends with other sites that show up in the Google search results whenever they type in their search criteria. And competitors who have your competitors wrapped around their fingers are those who run Google Ads.
2. Being Unclear About What You Want Your Site Visitors to Do
You seriously need to think for a while, what you necessarily want your visitors to do whenever they get to your site?
The truth is, only a few of your visitors will do what you want them to do. In this current internet world, a 2-5% conversion rate is regarded as good. Ponder on it, 2 out of 100 visitors. Don’t even make it smaller.
You need to have a well-defined goal for your visitors.
- If it’s a service business, and you want your visitors to reach you, it is necessary that you put the phone number on the top navigation.
- Or if it’s an e-commerce business: it’s better to attract and impress them with your most popular product or your most amazing sale.
The moment you know what you want your visitors to do, you can then design every single page, and the navigational structure of your web site to achieve that goal the site was created for.
Doing this will develop a common theme to all of your pages and also improve the user experience your visitors will get on your site.
3. Thinking You are a Web Designer
This is particularly true for those who have skills in using Photoshop.
It is very easy to lose time in Photoshop only trying to make your “design” look beautiful and attractive. There are lots of unseen factors that a professional and experienced web designer can complete easily which will take you hours and hours to get it accurately, such as the combinations of colors, font styles, font sizes, alignment, white spacing, etc.
How to avoid this?
It’s better to hire a graphic designer to work on the attractiveness of the site. You can also use sites like 99designs.com to run a web design contest and discover your favorite web designer.
4. Thinking Your Web Designer Understands
You may like to outsource everything. But your outsourced designers don’t have a deeper understanding of your business and your customers as much as you do. It’s actually the truth, either it’s your own business or you are working for another person’s business, you can’t know much about the business than the owner. You alone know and understand what’s required, but the hired designer to whom you outsourced the visual end of things?
How to avoid it?
Make use of tools like Balsamiq or Mockingbird to develop wireframes. Developing a wireframe enables you to think about your visitors’ experience. It will assist you in properly organize and structure your content and the flow of it.
It will also provide your web designer with a framework to work with so that they can see and understand what you have in mind. It can accelerate the entire process of website creation.
5. Building Your Site on a Custom Platform
Except you are a web application or software as a service (SaaS) company, it would be better off running your business on a regular framework.
- If most of your needs are updating the company’s content, it’s better you use a common content management system (CMS) like WordPress, Joomla, or Drupal.
- If you want to sell anything online and you need a shopping cart platform, you can use something like bigcommerce.com, shopify.com, or Yahoo Store.
The major reason why you are searching for the regularly used platform is maintainability. You won’t like to be in a situation where there are only a few people in the world who can update or upgrade your website.
Every app has an opportunity for enhancement which is digestible. But building an app with mistakes can’t be permitted as it absolutely leads to its failure. Prevailing over these mistakes is indeed a great idea that you can achieve by discovering the common mistakes of an app. It would be better if you ensure that you don’t commit the same mistakes in your upcoming apps. This absolutely enhances the quality and usability of your app.