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Small businesses face various problems and limitations to stay competitive in today’s market. Choosing the correct CRM while keeping in mind the benefits of using it to meet the needs of a small business can be a challenging task. The truth is that many small businesses believe they do not need or cannot afford a CRM system.
With the launch of the Salesforce Starter, the Salesforce CRM has changed many people’s minds. Any SMB that is still using spreadsheets to track relationships will benefit from this software, which provides a low-cost, easy-to-use platform.
Now, introducing Salesforce Starter, a new application designed to empower small and growing businesses by offering a comprehensive suite of sales, service, and marketing tools in a single, user-friendly platform.
This solution comes with guided onboarding, reporting templates, pre-built dashboards, unified customer data, and integrated AI capabilities to ensure businesses maximize the value of their CRM from day one.
SF Starter provides a quick and efficient setup experience, making it ideal for newcomers to Salesforce and CRM. With Starter, Salesforce aims to enable organizations to enhance their customer relationship management, streamline data centralization, and optimize their operational efficiency.
This works as a tool that can transform them into a growing business. Salesforce provides a wealth of learning resources, as well as an interactive dashboard that is simple to learn and utilize for any business professional, regardless of technical knowledge.
Salesforce services and CRM solutions are cloud-based, so there is no need to invest in expensive server infrastructure to use them. This CRM can enhance the essential processes of businesses linked to user experience, whether talking about services, sales, or marketing.
It has recently implemented several capabilities that help businesses manage current clients through enterprise-level analytics, reporting, and collaboration.
In this blog, we will be discussing why small businesses should consider Salesforce and how the Salesforce Starter can help them.
“Salesforce has grown to be the most effective technological tool for today’s businesses. Salesforce is especially beneficial for small businesses since it offers best-practice features that help them grow and succeed.”
Why Should Small Businesses use Salesforce?
Establishing and effectively utilizing CRM systems can be a tough challenge for small businesses, impacting their competitiveness and customer satisfaction.
The right technology can be a huge change for these enterprises. However, it is important to note that Salesforce Starter caters to a broader audience beyond just small business.
It offers a superior means to access and leverage Salesforce, enabling teams to build a robust foundation for excellence in sales, service, and marketing, promoting growth.
Organizations of all sizes and across different industries can implement Starter to address service issues, target the right audience at the right moment, boost sales, and deliver exceptional customer experiences.
Small businesses are increasingly drawn to Salesforce for its outstanding business intelligence capabilities, combined with manageable costs that facilitate a quick start. Sales teams can utilize Salesforce extensively to establish a streamlined and centralized customer contact management system.
Moreover, Salesforce automation simplifies the process of forecasting and generating reports for sales pipeline management. By implementing Salesforce, small businesses can significantly enhance their operational efficiency, bridging any workflow gaps and ensuring up-to-date processes across sales, marketing, and customer service.
Small businesses that use the Salesforce technology can reap the benefits of leveraging their resources and expertise to become more customer-centric by increasing productivity and improving retention.
Also, read: Salesforce Service Cloud – How it can benefit your Business
How can Salesforce CRM help Small Businesses succeed?
The introduction of Salesforce’s Starter is a significant boon for small and expanding businesses, streamlining the CRM process. This complete solution seamlessly merges sales, service, and marketing capabilities, enabling businesses to centralize data, enhance customer relationships, and revive growth with ease.
Whether you are a startup or an established enterprise, Starter serves as the foundational pillar to a more structured, interconnected, and prosperous future.
1) Improves Productivity and Business Operation
When your business uses the proper technology, it can perform process-heavy activities while still having time to connect with customers. Your agents/employees can work from anywhere using Salesforce Starter for small businesses.
In addition to providing tools to exchange information and resources, the software offers a few other features such as – automating repetitive operations, storing, and managing data more efficiently, and better customer service.
The time saved using this tool is then used to strengthen customer relationships, taking your business to the next level.
2) Provides Improved Customer Satisfaction
Salesforce enables small businesses to gain a comprehensive understanding of their current and future customers with simple tools, a connected app, and Salesforce dashboards & analytics.
SF Starter helps them transform customer satisfaction by connecting live agents with customers.
The insights obtained from Salesforce CRM are utilized to identify trends and patterns in order to find answers ahead of time by anticipating queries before they become customer service issues.
3) Scalable and Customizable Solution
You should choose a CRM system for your business that is scalable enough to fulfill your business’s requirements in the present and future as well. The Salesforce Starter for small businesses is customizable to meet your requirements.
Salesforce’s user interface is very user-friendly, which makes it easy for developers to customize the system. Salesforce’s greatest strength, according to multiple customers, is its customizability — the ability to integrate your applications, third-party Salesforce extensions, custom fields, objects, and more.
4) Smart Recommendations and Collaboration
One of the most powerful features of the Salesforce CRM system is smart recommendations. You may gain valuable insights as well as an accurate and logical market forecast using Salesforce CRM’s AI technology.
This can be utilized to target the most effective sales campaigns and convert more prospects into clients.
Smart collaboration allows people to share their experiences. This platform is advantageous for communication and document sharing, allowing agents to work together to solve problems.
5) Easy and Smooth File Sharing and Sync
Salesforce CRM provides commenting and versioning features that make it simple to see who has accessed your documents and what changes have been made during that time. You may also provide users access-based rights to better protect your sensitive documents and files against theft and data leaks.
Everything is at the agents’ fingertips, from customer profiles to the dashboard and case histories. You can also use its drag-and-drop tool to quickly find the right information among thousands of documents, and you can even apply numerous filters to narrow down your search.
6) Leveraging Social Media Platforms
Social media is considered one of the best platforms, which offers a wealth of analytical data and targeted advertising options.
Using a Salesforce for small businesses, it is possible to respond to customers on social media platforms. The agents of an organization can get actionable posts by using keywords, classifiers, and language detectors.
7) Improved Marketing Activities
Salesforce provides Marketing Cloud as a powerful marketing automation solution that helps businesses communicate the right message to the right people at the right time.
Salesforce Marketing Cloud may help businesses automate their social media processes and understand when to publish posts, allowing them to better execute marketing campaigns and get better outcomes.
8) Better ROI
Salesforce CRM is the best solution if you want to improve the performance of your organization, generate revenue, or raise your return on investment.
It provides the required tools to grow the customer base, increase up-selling and cross-selling, and learn more about marketing strategies.
Salesforce CRM provides businesses with actionable insights and quality leads that can assist them in gaining insight into critical data.
You can automate a range of time-consuming tasks, such as invoice generation, invoicing, and follow-up, and free up valuable resources to invest in your business’s growth.
Also, read: Benefits of Salesforce Sales Cloud: Implementation and Integration
Salesforce Starter Features
Easy Marketing
Experience marketing in a whole new light with Starter! This powerful tool empowers you to attract a larger pool of leads, segment markets, and campaigns, design captivating emails using a user-friendly drag-and-drop builder and enhance them with AI-driven email optimization and in-depth analytics.
Endless Possibilities
Unlock limitless potential with a single application! Starter offers an intuitive interface to assist you in setup, delivers a pre-configured dashboard, leverages the prowess of AI, and provides a comprehensive customer data overview. Moreover, you can conveniently access the full array of Salesforce CRM suite features within one unified package.
Boost Your Sales
Boost your customer satisfaction and improve the rate of closing deals with Starter’s sales capabilities! Empower yourself to win over more customers through AI-driven activity tracking, seamless email integration, lead management, optimized sales processes, and data cloud for a unified understanding of your customers.
Much Improved Customer Satisfaction
Fulfilling customers means a satisfying journey! Starter’s Sales Cloud, Service Cloud, and Marketing Cloud functionalities are your keys to ensuring customer happiness. With Starter, you can quickly resolve cases, deliver personalized experiences, and improve knowledge management, all in one package.
Customer Acquisition and Retention
Salesforce Starter maximizes customer acquisition potential by using an impressive range of features. These include seamless email integration, AI-driven activity tracking, unified customer data through Data Cloud, and comprehensive lead and deal management.
The streamlined resolution of cases, effective knowledge management, and tailored experiences across marketing, sales, and service are all key contributors to maintaining prominent levels of customer satisfaction and loyalty.
Also, read: Salesforce Connect: integration, benefits, and limitations
How to Set Up Salesforce Starter?
Starting your journey with Salesforce Starter is a perfect attempt for businesses to succeed. The platform provides user-friendly guidance, simplifying tasks like contact imports, email account connections, and sales path management.
Additionally, Salesforce admins with special permissions can conveniently access essential setup tools from the global header’s gear icon, facilitating quick configuration of SF Starter, team member invitations, and license verification.
Our commitment to streamlining the onboarding experience empowers admins to efficiently set up the workspace, ensuring a smooth launch of the system for optimal utilization.
Salesforce Starter Pricing and Availability
Salesforce is great; however, it can be difficult to use for small businesses. So, Salesforce proposed the “Starter” package, which was well-received by thousands of small businesses and startups all around the world. It is a basic version of the more feature-packed Salesforce suites. It was developed with start-ups and small businesses in mind. It takes care of critical business needs, such as:
- Opportunity tracking
- Contact management
- Lead Management
- Mobile Access through the Salesforce App
- Custom Dashboards and reports
By using Salesforce’s starter business edition, you can avoid the higher subscription expenses. The features you get are still sufficient and will allow you to expand as a business. If using this version proves to be effective, upgrading to a better version is always a possibility later.
You can take advantage of several wonderful advantages with SF Starter, such as:
- Easy and Straightforward Setup with expert guidance on implementation from highly qualified experts.
- Individualized Training Practice Services.
- Round-the-Clock Help and Support.
Salesforce Starter is now available for use. For just $25 per user per month, you can access a straightforward, AI-driven CRM solution, complete with 2000 outbound emails each month. What is more, you can explore the platform risk-free with a complimentary 30-day trial.
With Starter, you can reimagine every aspect – from product usage to the onboarding process. Improved user experience with in-app guidance, offering a suite of ready-to-use tools and templates. It is designed to support growth, unlike other lightweight CRM platforms.
It is a strategic choice, as businesses can smoothly transition to higher-tier Salesforce solutions as they expand. Choose SF Starter for its growth potential and flexibility, all within the trusted Salesforce platform.
Salesforce for Small Business solution Pricing
Mentioned below are some of the Salesforce’s monthly pricing plans:
- Salesforce Starter: $25 /user/month* (billed annually) (suggested for small businesses)
- Sales Professional: $80 per month (billed annually)
- Service Professional: $80 per month (billed annually)
- Marketing Cloud Account Engagement: $1250 per month (billed annually).
Conclusion
Check out this game-changing potential of Salesforce Starter Suite in revolutionizing your business landscape today. This platform integrates sales, services, and marketing tools, driving your business growth.
If you are considering how SF Starter can help with your unique business requirements or need assistance with implementation, integration, or customization, look no further than Cynoteck.
As a leading Salesforce Development Company, we have a dedicated team of Salesforce experts capable of tailoring the Salesforce platform to your precise requirements. As a trusted Salesforce Partner, we are supported by a highly experienced team of Certified Salesforce professionals, committed to delivering top-tier services to our esteemed clients.
Also, read: The Salesforce Marketing Cloud: All You Need to Know
FAQs (Frequently Asked Questions)
Contact management is a vital requirement for several small businesses. Your CRM system can save all your customer contact information and keep it up to date so that everyone has access to the most up-to-date information.
A CRM system can keep track of your sales pipeline and combine your marketing efforts, so you can see which campaigns created leads and which leads were converted. This provides a unified view of the customer across all departments.
Small businesses with time and success will grow into larger businesses while others will expand their product or service offerings. As a result, your CRM needs to scale and grow in parallel with your business’s growth.
Consider what would happen if you used CRM not only in the office but also as a mobile tool that allows you to close more businesses while on the go. Think about adding marketing automation, such as Marketing Cloud, to your CRM strategy which could make it even more effective.
Salesforce is one of the greatest and most promising solutions for startups and small businesses. It provides a one-of-a-kind and tailored experience by utilizing modern processes and technology. Salesforce provides automation, data analysis, and artificial intelligence, which can help small businesses customize their services and increase employee productivity.
Salesforce will help you collect data that is related to your team’s measurements and KPIs so that you can monitor their progress. You will be able to see a holistic view of your business, keeping all this data in one system. Is the business going well, and where is it struggling? Which teams consistently achieve their objectives? Custom dashboards make it simple to obtain all this information.
SF Starter unifies sales, service, and marketing applications within a single, efficient suite. This comprehensive solution empowers you to connect with new audiences, secure more deals, and deliver exceptional customer experiences effortlessly. Tailored for startups and small businesses, Salesforce Starter offers a user-friendly interface and quick setup to ensure a smooth journey from inception. Priced at $25 per user per month, please remember that SF Starter has an annual contract.
Utilizing SF Starter, you can send up to 2,000 marketing campaign emails each month. If your requirements surpass this limit, there is a convenient solution: The Marketing Email Sends Bundle. For just $10 per month, this option provides an additional 1,000 email sends, enabling you to reach a broader audience.
Salesforce Consulting Services
If you are new to automation and confused about Workflow or Process Builder. Need not to worry, we have got you all covered. Talk to our experts and clear all the cloudy thoughts about automation.
