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Maximizing Business Impact: A Complete Website Revamp for Cliff Climber

The client is an Indian Based firm dealing with manufacturing & supplying a variety of equipment for Mountaineering, Camping, Rock Climbing, Skiing, Industrial Rope Access, Rafting, Field Rescue Operations, and Army & police Training for over two Decades.

Project Brief

The client was using an outdated website and was seeking a comprehensive redesign that can align with the latest design trends and industry standards. The website was facing challenges such as slow loading times, a complicated checkout process, and a huge bouncing rate. Additionally, they wish to gain full ownership of the website, including its features and source code. 

Solution Delivered

Cynoteck was engaged in building a web platform solution to help Cliff Climber’s Online Presence:

Designed and developed a highly flexible platform that improved page load times, Including image compression, code minification, and caching techniques.

Streamlined checkout process to make it more intuitive and user-friendly. Implemented a step-by-step process with clear instructions and minimized form fields.

Implemented seamless experience across devices by implementing a responsive design approach, making the site visible and appealing on desktops, tablets, and laptops.

Fully featured solution for admin functionality for creating, deleting, and updating products, Categories, tags, order management, and CMS management.

Value Delivered

Page load time decreased by 40% resulting in a significant reduction in bounce rate and improved overall performance of the site.

The streamlined checkout process led to a 30% increase in conversion rates, resulting in high revenue and customer satisfaction.

Enhanced user experience resulted in a seamless browsing experience across devices. Resulting in 300+ customers within a short span.

Significantly reducing the website crash ratio and downtime.

Technology Stack