Content is the king; this is the most famous quote in the world of online marketing and we know this because today content is all over the internet. With the help of content, you are able to interact with your audience, make brand awareness, convey your message across people, reach out to new audiences, and much more. Hence, when it comes to marketing your business, content plays a very vital role in making or breaking your brand.
With the changing trend of content creation and distribution, content marketing has now become a more important aspect that has been proven to deliver resounding success.
Content marketing is a kind of marketing that intends to draw a target audience with the help of relevant and valuable content. Today, content marketing has evolved to be a necessity for any brand’s marketing strategy. It has grown into a proven and successful marketing channel for maximizing ROI. This often-used strategy has proved to be more efficient than traditional marketing as it helps attract future customers by providing them some sort of value.
Best Content Marketing Strategies That Will Dominate 2021
Searching for the best content marketing strategies that will shape content marketing in the upcoming year? Defined below are the 7 most influential content marketing strategies that will dominate 2021.
1) Powerful Personalized Content and Interactivity
The modern customer of today believes in a highly personalized user experience and immediately discards any generalized information which is not appropriate. Customers choose informational, reliable content that can guide them throughout and encourage them to make the right decisions.
Tailor-made products are more impactful and create attachment & loyalty with the brand. In the coming year 2021, we will notice that more brands will get into personalized products and content. The email was the most personalized channel in 2020, followed by website, online advertising, web applications, and mobile app. This trend of personalization will continue in 2021 as well, for businesses concentrating on generating new and engaging methods to communicate and retain the attention of their customers.
2) Video Content and Podcast will Become more Strong
As the old saying goes on “We believe what we see”, so video continues to be a significant part at each stage during the consumer journey and also promotes brand awareness. Users today choose video above all other forms of content to get information on modern products and services. It is easy to understand and helps users to create a virtual image of the product in their mind which finally helps to convert them into your buying customers.
Podcasts are been around since the year 2004, and a podcast that is knowledgeable, meaningful, and relates to your brand and its values can be a very powerful content marketing strategy. People listen to them on the go, while in the gym, cooking, or on commute. Businesses would be able to earn more brand visibility and engagement through Podcasts in 2021.
3) Growth of Chatbots, Augmented Reality (AR), and Virtual Reality (VR)
Visual-forward platforms with virtual reality and augmented reality will still remain a hot trend in 2021. They have various application possibilities for HR. VR can be helpful in developing employee skills and emotional intelligence while AR can produce engaging onboarding experiences for new employees.
Another emerging technology for 2021 would be chatbots. Chatbots seem to be the most used technology so far, they are not certainly the only source of process growth and efficiency. Chatbots own machine learning abilities that help them shape future conversations from old conversational data, the main benefit of chatbots is their 24/7 availability for the customer. It is concluded that chatbots will manage a large majority of one to one conversation with consumers by 2021.
4) Data-Driven Content Marketing
Today content is not only creative rather it is a blend of creativity and data. Any expert marketer understands that content marketing isn’t something to be approached casually. A strong and reliable content marketing strategy intends to provide intentional and specific value to a specific audience.
The very first step to adopt is a data-driven mindset throughout your organization and marketing team. Instead of allowing any data to drive your content-creation initiatives, you need to assure that you’re focusing on the right data. As we progress towards 2021, we need to create the content that we think our audience wants and start taking our content-creation decisions on the basis of accurate data.
Data-driven content strategy can improve your data analysis in two ways:
- Data that informs content creation itself
- Post-distribution content effectiveness metrics
5) Long Tail Keywords and Voice Search and on the Rise
As technology is evolving, companies are becoming more focused on voice searches through smart devices. With the growing popularity of voice search tools like Google Home and Alexa, businesses are now producing a voice strategy to be included in their digital marketing plans. Both Alexa and Google Home can distinguish between voices and give personalized and accurate results. Voice search communications are shorter and consume less time than manual text searches, which makes them an excellent choice for busy consumers.
Long-tail keywords are longer and more precise keyword phrases that visitors use more likely when they’re using voice search or when they’re close to the point-of-purchase. Long-tail keywords provide customers with the exact same product that they are searching for.
6) Featured Snippets
We are all aware of Google’s ability to determine the intent of a given search term and provide relevant pages and content accordingly. Snippets provide a short summary of the key points within a piece of content at the top of the result pages for different informational searches. These snippets save users valuable time and Google also links you to your full page. So, landing a featured snippet can drive a good chunk of traffic. Various studies verify that the majority of featured snippets are triggered by long-tail keywords. Featured snippets take organic traffic from all the other search results, which also includes the content ranking in the #1 position.
The featured snippet box is open to everybody who understands how to optimize their content. Defined below are a few simple steps to build content that ranks in the snippets:
- Create content specifically to answer questions. Provide in-depth answers
- Create truly high-quality content and work to provide the best answer
- Use question-and-answer pages
7) Topic-focused Content to Build Authority
Every business wants to grow into a thought leader within their field of expertise. This does not work with only stuffing keywords, no matter how relevant they are. They will not be able to fool search engines towards believing that you actually know what you’re talking about. Content authority is created on real insight, sustained effort, and value-added content. If done correctly, it will help potential customers find you.
Google’s algorithms have evolved another way by which they now view more than just the quality of a single page when ranking the stated page. Google analyzes the context of a given page within the whole site. Now Google simply evaluates the value of a website and web page from the viewpoint of the individual searcher.
These are the approaches to reach the right people, create quality backlinks and content ranking, improve engagement, and lead your potential customers:
- Showcase your knowledge
- Listen to your audience
- Don’t be a follower
- Have a plan
Content marketing is growing at a rapid pace. And data-driven content marketing will continue to dominate in 2021, personalized content, AR, chatbots, and brand authenticity, will collectively contribute to constructing a solid content strategy.
The future of content marketing is surely being molded by changing technology. AI, machine learning, Big data, and automation are transforming the way brands collect and analyze customer data and communicate with their current audiences. Customers today expect a more personalized experience. To improve conversions in the future, you’ll need to become more skilled at generating personalized, interactive, and engaging content, particularly audio and video content, and become capable to track conversions. The seven most effective content marketing strategies that we have discussed in this article cover each stage of the customer journey while providing the right kind of content at the right time.