Runn TV is the first Indian FAST (Free Ad-Supported Streaming Television) channels-based content streaming platform targeting Indian audiences with 24×7 thematic and a personalized channel running curated content.
Being a startup, Runn TV was looking for a partner who has the agility of a start-up but also brings across deep technical expertise and quality to meet the expectations of a B2C platform. The client was also looking for a partner with good technical experience in the media & streaming domain.
Together with Runn TV, we started the project by holding several thorough discovery meetings to assess the requirements and define the product backlog. Our team engineered the following major modules of the platform
Custom scheduling engine for a great experience with personalized channels having live streaming, time-shift, and catch-up options.
Cross-platform mobile application (iOS & Android) with both Live & On-demand streaming features, and support for both Client & Server-side advertisements.
Electronic program guide for Live Channels and Intuitive Content Discoverability.
Deeper content watch analytics & reporting.
40K+ downloads post-beta launch in 35 days.
27% Organic & 73% Inorganic downloads.
1,800+ DAU (Daily Active Users).
110+ Hours of Daily Watch time.
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