- Posted by Neeraj Maurya
- On November 28, 2018
Since years, Salesforce users have leveraged operational reports and dashboards to analyze their data, track performances, and communicate results. And with the amount of data growing exponentially every second, exploring data manually has become a bigger challenge, and with it analytics became important than ever before.
Because of gazillions amount data, it has become impossible for anyone to identify any trend, understand every correlation or even test every speculation by manual data exploration. To work on these issues, Salesforce launched Einstein Analytics for millions of CRM users to utilize advanced analytics powered by Artificial Intelligence. With these capabilities, an organization can empower their sales reps, marketers, service agents, analytics; with insights they require to make every consumer’s interaction smarter, without having built a new algorithm, or ask an expert advice.
Defining Einstein Analytics
Einstein Analytics delivers relevant, self-service analytics apps that boost CRM user to explore data and uncover insights from a simple sales pipeline dashboard to the most sophisticated complex forecasting decision. With Einstein Discovery, AI powered Einstein Analytics you can automatically analyze billions of data to identify predictive insights and recommendations.
Einstein Analytics features
Field Service Analytics
Field Service Analytics lets you unlock critical field service insights. It gets a deeper and more predictive understanding of the Field Service with Field Service Analytics’ OOB and contextual dashboard. It also enables data driven planning and team management via interactive visualization.
With analytics explorer, develop your personalized dashboard with more power and flexibility. Experience a powerful user interface that provides options to slice and dice data more than ever before with new chart types, different modes, and access to perform advanced calculations with the SAQL Editor.
Visual Data Prep and Connector
Visual Data Prep and Connector, easily integrate not only Salesforce but also third-party web based stores with Einstein Connectors.
Visual Action Designer
Visual Action Designer grabs insights to action using clicks. It uncovers insights and makes smarter decisions by taking actions from your Einstein Analytics Dashboard.
Unlock critical insights with Einstein Analytics
Analytics apps for sales, marketing and service
Einstein Analytics have built-in apps with role specific KPIs offering users intuitive, self-service way to get hands on most up-to-date data, unlock insights, collaborate, and take actions from any device
- Sales Analytics allow sales reps to manage forecasts, pipelines, and team performances
- Service Analytics enables service agents and call center managers to improve customer experience, channel optimization, and agent efficiency.
- Marketing Analytics bring in data driven marketer insights on engagement, pipeline, and campaign performance needed to take action.
New Einstein Discovery
Einstein Discovery works on thousands of data to confirm whether the trend is valid or not, and also offers intelligent explanations of patterns it identifies, in easy to understand language. Einstein Discovery provides recommendation on how to take action and also help CRM users communicate their findings quickly with auto-generated slide presentations that include talking points and visual content.
Salesforce empowers to build analytics app faster and together. Trailhead, a Salesforce interactive, gamified, and guided learning platform, anyone can become a Trailblazer with 12 online learning modules. Also, with AppExcahnge, one can build and exchange the power of Einstein Analytics to more roles, department and industries, helping every business user to be smarter about their customers with actionable insights.
To learn more about Einstein Analytics and its implementation, talk to our experts!