- Posted by Neeraj Maurya
- On February 7, 2017
High-end information highway in the form of the internet opened new avenues to digitally connect with customers. Microsoft social engagement is the complete new virtual mode to connect with customer data in a rapid way. This new feature namely Microsoft social engagement expedites customer relationship management, taps on the major social media platform Twitter, LinkedIn and Facebook for swift communication with customers. These conversations are categorized into broadly two ways from consumer to consumer and from company to consumer. Quality of CRM data is enriched with Microsoft Social engagement insights that is a collection of all the views of the customers on Facebook, twitter and LinkedIn.
Microsoft Social engagement is a kind of social media interactions to get invaluable input of users, customers or critics on social media. Smartphones are the major reason behind accelerated engagement of the customers on social networking sites sharing views and tweets on the company product and services.
Today’s post will highlight the all -new Microsoft functionality in the software product enhancement that connect Microsoft Dynamics 365 with the Microsoft social insight. In the recent jump with the mass scale use of social media sites, the majority of the companies is investing heavily on the online and human resources, for the online image branding through social media profiles. Companies create various social media profiles and focus on establishing their brand value through daily post to connect well with the consumers. The consumer gets to know about the new product and services through these platforms like Facebook and Instagram post and prefer up to the minute updates on Tweets, Instagram posts, LinkedIn, Facebook trending news. The following statistics gives 360-degree view of the social media engagement on the daily basis.
- Active monthly users on Facebook comes out to be around 1.55 Billion.
- Microblogging site Twitter owns active monthly users of around 320 Million
- Online mobile photo sharing site Instagram accounts for 400 Million active monthly users
- With a profound database of around 433 million professionals, LinkedIn is one of the most powerful social media platforms for professional networking.
Moreover, the infinite uses of social media are immense. Microsoft Social Engagement gathers customer data from social media site and displays them in a more refined way in the form of graphs and charts in your own language that gives real-time insight into customer comment and conversation consisting positive, negative, or neutral preferences and tones
The consumer sometime vent their anger on the disappointment of the product and services on social media that is easily resolved by the social media cell of the company on an immediate basis. In this way, the complaints and concerns of the customers are resolved rapidly and swiftly on the other hand, if the product is liked and enjoyed by the user positive reviews are shared and posted on social media platforms sometimes become viral in a matter of seconds. With Microsoft, social engagement, bonding with the prospects and generating more leads is a way easier to enhance social presence as the routine sales work of the salespeople gets more accelerated and personalized by sharing smart recommendations as a curated social post on the social networks.
Microsoft AppSource provide the option to install Social Selling Assistant from within Microsoft Social Engagement into MS Dynamics 365 for Sales application. Now, the salespeople can access this Social Selling Assistant Dashboard from the Dynamics 365 web client and from Dynamics 365 for tablets, installed from AppSource app.
In addition, sales people, can start off with the social marketing campaign in Microsoft Social Engagement on LinkedIn account as this also gives flexibility to post on LinkedIn or share any public post. This feature is exclusively available on the all new Social Selling Assistant in Microsoft Social Engagement. Apart from accessing the social insight in your own language, Microsoft Social Engagement is available in traditional Japanese and Chinese language user interface. Driving sales by resolving customer concerns and capitalizing on the customer’s interest, as businesses remain in touch with the customers and prospects, by following them on the major platforms, LinkedIn, Facebook, Twitter, Instagram etc. that facilitate perfect customer engagement with prospect leads with the help of social media, analytical and mobile integration