Shopify and Magento are the most commonly used eCommerce platforms by small and medium-sized businesses alike. These platforms start as free or cheap to use, but as businesses grow they require more features and so both these platforms provide an augmented experience for larger businesses called Shopify Plus and Magento Enterprise. These upgraded versions of the eCommerce platforms provide companies with more features and better support. In this Shopify plus vs. Magento Enterprise comparison, we take a look at the features provided by both these platforms and compare the differences so that you can make the most informed choice when looking to expand your online store.
First, let’s compare the price of using these upgraded platforms since this is what will often be the deciding factor for many people when it comes to picking one platform over the other. The minimum fee to use Shopify Plus is $2000 per month. If a company is making revenue greater than $800,000 per month this fee changes into a revenue-based model of 0.25% of the monthly revenue with a cap at $40,000 per month. This means that the maximum amount Shopify Plus will charge a month is $40,000. For Magento Enterprise it is a bit cheaper at approximately $1800 per month for companies whose annual revenue falls between $0 – $1 million.
This price goes up with the size of the business in steps of $5 million. This means after the price increase from a company with an annual revenue larger than $1 million, the next price increase will be at revenue greater than $5 million. The maximum price Magento Enterprise charges is $10,416 per month for a company with annual revenue of $25 – $50 million.
If your company has a commitment to being open sourced than Magento Enterprise is the best option. Shopify Plus does not provide an open source platform. A benefit to the open source code of Magento Enterprise is that it gives the company more flexibility in terms of changing certain features. This could be useful if your company is selling high risk products, for example vape accessories, and you may need to move platforms or select a new payment provider. Shopify Plus limits how easy changing these things are.
The level of control over the front end and backend is important to the final look, feel, and functionality of an eCommerce platforms store. With Magento the company has full control, for example you can customize the backend of Magento so that it will provide an improved front end experience. This could be needed if your company has a database and business logic system that is kept in a separate backend system and you want to build a custom product configurator. Shopify Plus uses SaaS and offers many templates that a company can pick from which can reduce the amount of time spent on the look of your site and consequently the potential cost of development, but it can also result in a shopping experience that is the exact same as many other Shopify Plus sites.
Shopify Plus focuses on B2C (business to customer) use cases and Magento Enterprise offers both B2C and B2B (business to business) which can be very beneficial depending on the type of business you are running.
Extensions can greatly help improve a user’s shopping experience. Magento Enterprise offers many more extensions than Shopify Plus, therefore increasing the functionality of the platform. The extensions offered from Magento Enterprise are also native to Magento and consequently they are more easily integrated into the platform. Compare this to the extensions provided by Shopify Plus which are from third parties and tend to be less extensive and more difficult to integrate. Magento Enterprise does offer third party extensions as well if you cannot find what your company needs in their native extensions.
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Both eCommerce platforms have scalability and room for your business to grow. Shopify Plus does not support certain features that can be very useful to a company’s successful expansion such as order management and complex product catalogs. Magento Enterprise offers these as well as better integration with various shipping providers and payment processors which can help with scalability.
Magento Enterprise also offers multi-language and currency support, which is critical to the global expansion of a company, all under a single Magento instance and the associated license. Shopify Plus also offers multiple languages and currencies, but this is at an additional cost since each instance only supports one language and currency forcing a company to buy multiple licenses and manage multiple instances to reach a broader customer base.
Ability to Handle Business Complexity
If your business is complex, for example you may have multiple brands, Magento Enterprise will be the better option since it can centrally manage your multiple brand sites allowing you more organized control over your businesses. Shopify Plus does not have multi-brand support.
Shopify Plus and Magento Enterprise both offer 24/7 technical support. Magento Enterprise has over 260, 000 developers globally to offer support while Shopify Plus has a more limited team of developers. Magento Enterprise also has a community forum where store owners can post and interact. Magento Enterprise and Shopify Plus also both have partner communities that can aid in many aspects of an online business, but once again Magento Enterprise has a larger amount of partners available to the business owner.