- Posted by Neeraj Maurya
- On January 29, 2018
- Salesforce Distributed Marketing, Salesforce's Distributed Marketing
So, you’ve been following the latest CRM news, you’re likely to have heard about Salesforce’s newest feature. It’s called Salesforce Distributed Marketing and its purpose is to help marketers sprinkle a little bit of personalization into their corporate marketing campaigns.
More interestingly, the feature isn’t just limited to the primary business. Even franchise, local and partner marketers can leverage the tool to make these marketing campaigns more relevant to local audiences.
How It Works
The corporate marketer sets up an automation in the Journey Builder (Salesforce Marketing Cloud). The pathway is anonymous, generic and purposed for a general, large-scale audience. Now, with the Distributed Marketing feature, everybody from local marketers to franchise marketers can join in via a Salesforce Service Cloud or Sales Cloud and add their own dose of context and personalization.
For example, let’s say you’re a dealership that sends out a series of emails to your customers. Now, not too long ago, these emails would likely have been drafted in a general format so that they remained relevant to every single customer.