- Posted by Neeraj Maurya
- On January 20, 2017
- crm market trends, CRM predictions 2017, CRM software trends, crm trends, crm trends 2017, current trends in CRM, emerging trends in customer relationship management, future of CRM technology, future trends in CRM, prime crm trends
The year 2017 offers a promising change in the CRM with all new innovative technologies that will bring the entire business processes to the next level. With the complete changeover of the CRM technology, we will have more power at the fingertips to analyze fluctuating customer behavior with the accurate marketing insight.
Social CRM crucial for in-depth sales
In the revolutionary era of social media connectivity, almost the entire world is hyperactive on the social media platforms for every nanoseconds update. This offers a valid reason for most of the business house to move on this platform for getting closer to the customer. Talking about a CRM that automates the whole task of getting a real-time analysis of the customer buying behavior and the purchase history on the social media, we have Social CRM that exactly benefit the Customer-Centric company.
Social CRM offers accurate predictive analysis of the real changes in the behavior of the customer and their expectations. Social Media CRM facilitates sales forecast on the basis of the social media analytics. This provides comprehensive business software CRM solution for the businesses to keep in touch with the prospects and customers by following them. The three paradigm Sales, marketing, and customer service are enhanced by the centralized customer data that comes from listening to the customer conversations over social media or engaging with them in real-time without leaving CRM.
Social CRM is the perfect fusion with the social media for the innovative social networking platforms consisting of Facebook, Twitter, LinkedIn, Instagram etc. that used to engage customers and prospect leads. for the Sales and marketing teams in an organization
Mobile CRMS offer new digital technology connects
The evolution of sophisticated Smartphones has a lot in store for the sales rep, marketing professionals, and the sales manager when they get the additional comfort to access the real-time customer data through innovative and intuitive mobile CRM apps. Now, the mandatory issue to remain online or in the office premise is not a limiting factor for the sales rep as getting in touch with the prospects and the customers on the move is far easier with the mobile CRM apps.
This has an accelerated effect on the productivity of the sales reps, service technicians, and other mobile workers as they are equipped with the real-time data online and offline while visiting the client’s office and attending the client’s event. The sales and the marketing team can develop and implement exhaustive campaigns by focusing on the overall the customers’ future requirements.
Keeping in touch with the office updates is another good reason for having a mobile CRM solution for the sales technician as they will be immediately notified about it via a mobile app. The paperwork will be reduced as the entire administrative work will be done on the mobile itself and the sales deal will be more conveniently closed as won by offering a sophisticated experience to the customers by having the prospect sign digitally via the screen. In addition, finding and exactly locating the prospects and the client’s whereabouts is easily done with the mobile app that comes handy with the interactive map and route planner.
Automation will be the horsepower for the CRM
The sales management software is itself the automated process for the overall customer relationship management in an effective way. The automation of all the manual task in the inbound marketing for complete email marketing is effectively done by the automated robust CRM software solutions. The smart Customer service chatbots software will facilitate ultimate customer service by resolving customer queries and complaints in a simple, quick response by analyzing public customer information.
The fast-rapid innovation in the technology embeds advanced automaton in the CRM as sales tools that consequently increase the overall lead nurturing and scoring significantly. The automated fusion of the chatbots and the CRM will enhance the affect all the sales and the marketing campaign as the real-time analysis of the customer important conversation and the power of the CRM sales forecast will lead quality
Artificial Intelligence Technologies vital for CRM marketing insights.
The scientists are trying progressively to embed Artificial Intelligence and machine learning in the software so having inbuilt Artificial Intelligence Technologies feature in the automated CRM is the next big thing that this year will notice.
The idea is that these AI based bots will accelerate the automation facilitating the routine sales and marketing tasks, marketers and salespeople deal with on a routine basis. The information on the customer will be more refined in the real-time with the AI based bots as the sales and marketing personnel will be able to gather and analyze the customer data on a lead from all data points.
Taking critical business decisions will be effective and accurate based on the current trends and customer changing choice and the preferences. Artificial Intelligence Technologies in the CRM will an asset for the business as the workflow and the productivity will be streamlined and enhanced completely for meeting the competitive level of the business.
Big Data and Predictive Analytics will become essential part of CRM
As the name implies, Big data is really big on data as this is the refined accumulation of extremely large data sets by the intelligent software that may be analyzed to determine human behavior interaction and the recent trends. As technology advancement goes on in the CRM with the fusion of Big data in CRM software solution, accurate sales and profit forecast can be evaluated by studying customer’s sales cycle, straight from identifying the prospect, to the lead generation, opportunity, qualified opportunity, and sales closed as won.
Another significant role will be visible in the CRM sales, real-time analysis comes from the superb mix of the predictive algorithms that will automate the guesswork out of marketing decisions on the basis of the high volumes of leads from inbound channels. Using predictive intelligence with CRM can guide the salesperson marketing executive and the sales manager better their campaign on the refined information about the customers to follow and target based on their purchasing history and past behaviors.
Predictive analysis based CRM software solution will gain momentum to achieve CRM overall sales objectives consisting of the key components like marketing campaigns, sales, and customer services. Technology innovation is directly proportional to the global digital connectivity which is also reflected in the CRM trends that smoothen the overall sales endeavor.
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
What else would you like to add to this post in the CRM trends for the year 2017 ? Let’s hear it in Comments section. If you liked this post. In case, you are having a customer sales cycle to be managed automatically, get in touch with our ace CRM consultants as we are more than delighted to discuss your CRM plans, you can definitely contact our subject matter expert consultant by clicking on the side link. We’d be happy to help.