- Posted by Neeraj Maurya
- On May 15, 2017
- CRM for healthcare, CRM for healthcare marketing, CRM in healthcare, Hospital CRM Software, how hospitals can leverage crm, Key benefits of CRM for hospitals
In this blog article, We are going to explain how hospitals can leverage CRM system. Hospitals and other similar healthcare entities face tough challenges today in order to establish themselves as leaders in the sector. The factors contributing to this include increased competition, outdated legacy systems, ineffective marketing strategies, reduced funding, and an unorganized customer database.
But, what makes things even harder is the fact that healthcare institutions focus too much on the business aspects of things such as lead generation and sales. This is an approach that doesn’t work anymore.
Today, organizations need to focus on the customer. In the case of healthcare institutions, this would typically include patients, doctors, and other healthcare professionals. Customers go where they are valued the most and where their needs are met.
So, it is necessary for hospitals today to do the same, which is, adopt a customer-focused approach and make the right investments that facilitate this shift.
That brings us to the topic of CRM (Customer Relationship Management) systems. Many hospitals have been adopting CRM systems and including them into their marketing efforts to help them engage with customers and boost loyalty.
According to a 2014 SHSMD (Society for Healthcare Strategy & Market Development) study, 66% of hospitals in the United States had invested in a CRM system.
Key objectives of CRM adoption
Customer data organization is the key benefit and