- Posted by Neeraj Maurya
- On September 28, 2017
- crm in hospital industry, customer relationship in healthcare, healthcare and the role of crm, Healthcare CRM, Need of CRM For healthcare industry
The recent past has been witness to healthcare providers directing their attention towards CRM (Customer Relationship Management). This is because they’ve finally identified CRM to be a solution that offers improved capabilities in terms of managing and coordinating healthcare services and creating better overall experiences.
Providers hope to achieve better engagement with their patients and also better manage their relationships in order to achieve loyalty, trust and customer/patient satisfaction. CRM adoption is being backed by studies that prove the benefits of practices such as one-on-one communication. The benefits include improved outcomes in the areas of mental and physical wellness, even within scenarios involving chronic diseases.
CRM Is Key
CRM solutions are now being seen as key IT contributors to healthcare aspects such as value-based care, ACO strategies, and population health. Though these solutions have been present since the early 90s, it has taken some time for the healthcare industry to take CRM seriously.
However, as adoption continues to grow, we will be seeing more providers, payers, and the creation of life science organizations.