- Posted by Neeraj Maurya
- On August 31, 2017
- best practices for lead management, best practices of lead management, How to mange leads effectively, lead management, Lead management process, lead management process flow char
Leads are what drive a business and if you have problems generating them or even managing them, don’t be surprised if your business shuts down eventually. Lead management is a very important process. In fact, it’s just as important as generating them. Poor lead management is as good as not having any.
So, how does a business make sure their existing leads provide the value they are looking for? Well, there’s only one way and it’s through the structured and systematic application of best practices. By applying these best practices, you can nurture your leads and turn them into proper opportunities that sales can leverage towards the end of the cycle.
Here are some of the best practices that we’ve been talking about.
Identify the Ideal Lead
One of the first things to do with regard to lead management is to make sure you know who your ideal leads are. This involves figuring out their i