- Posted by Neeraj Maurya
- On January 5, 2018
- crm trends for 2018, Marc Benioff salesforce einstein, Salesforce Einstein
With the market becoming ever competitive every sales team is looking for ways to bring in new customers. Every forward-looking organization at least uses a CRM to manage their customers and customer interactions.
With the CRM war between top products like Salesforce and Microsoft Dynamics CRM newer technology find its way into top CRM’s sooner than later. Sales and Marketing Managers need to be aware of these developments to best utilize the product they use and be ahead of the competition.
We try to highlight few trends every organization needs to consider in their sales and marketing strategies for the coming year.
Cloud-based Forbes: By 2018, 62% Of CRM Will Be Cloud-Based, And The Cloud Computing Market Will Reach $127.5B
Most of the popular CRM are cloud-based or moving towards the cloud. Salesforce is 100% cloud and Microsoft Dynamics CRM has seen a greater traction in its cloud business be it Azure, Office365 or Microsoft Dynamics. In fact with the launch of Dynamics365 Microsoft has tried to move its other popular on-premises products like Dynamics NAV to the cloud.With numerous advantages like ease of use, ease of access, ease of management and affordable cost more and more companies will move towards a cloud-based CRM.