- Posted by Neeraj Maurya
- On December 22, 2017
- Big Data And How Salesforce Einstein Can Help You, How Salesforce Einstein Can Help You, Salesforce Einstein
You’ve probably heard it a thousand times, but we’re going to remind you again – big data is a big deal. We live in a world where data has expanded to a point where we can’t even give you a numerical estimation of just how massive it really is.
Even if we tried, there would be no point. However, here we go – according to IBM estimates, we generate about 2.5 quintillion bytes of data every day. What’s even more interesting is that 90% of all the data that has been generated so far has been done so in the last two years alone.
What that means is, data has grown exponentially and it’s going to play a greater role has time progresses. For instance, we are already entering the IoT(Internet of Thing) era and the amount of data from such devices is going to occupy a significant amount of space. In other words, the data we handle today is nothing compared to what we’re going to be seeing in the near future.
So, the need to engage with data in a more meaningful way is growing and becoming more important day by day. However, there are challenges and opportunities here. But, once we have a good idea of how all this data can be used, we can, with far more accuracy, determine trends and identify key insights that allow us to conquer the market.
We Need Better Analytics Tools; More Than Ever
Based on what we just discussed, it’s fairly obvious that there i