- Posted by Neeraj Maurya
- On August 14, 2016
- Why Your Business Needs a CRM Solution
“How you gather, manage, and use information will determine whether you win or lose.” Bill Gates
Ever faced difficulties managing your customer records in excel or other contact management software? You are not the only one. I started my business tracking my customers in an excel and I thought that was all I needed. As any other non-sales founder my focus was the solutions not the customers until I realized it was customers who are the focal point of any business.
CRM is an acronym for customer relationship management also vaguely called a customer management software or a client management software. It is a software used to manage a business’s interaction with its customers. A CRM system handles all Customer facing activities in a business from marketing to sales to technical support and customer services.
Customer relationship management
Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. It often involves using technology
As the famous saying goes ‘Customer is the king’ we need to treat our customers with utmost imp