Why Small Business should Consider Salesforce CRM

Why Small Business should Consider Salesforce CRM

There are plenty of CRM (customer relationship management) systems out there in the market and Salesforce happens to be just one among those. However, Salesforce still leads the way and that’s because it has a lot to offer.

To begin with, Salesforce isn’t a traditional CRM system. It is an online service. To be more specific, it’s a cloud-based system. All you need to do is log in through a browser and you’re in. There aren’t complex installation processes to be followed for each individual computer.

If you’ve read anything about cloud computing, you know it has its own set of very useful benefits. Salesforce offers those very same benefits, along with top notch CRM functions.

For example, you can be located in any corner of the globe and access the Salesforce CRM system. Imagine going all the way from the US to a country on the other end of the world like China, Japan or India and being able to pick up work right from where you stopped without having to physically carry it with you or depending on anyone else.


Key advantages that Salesforce offers


  • Firstly, it’s fast. When you sign up for a CRM service, your obvious expectation is to have it running right away. Well, that’s what you get with Salesforce – instant access and operation. You don’t have to wait for a whole year, which is the case with traditional CRM systems.
  • Secondly, Salesforce is easy to use, which is very important. You don’t want to spend considerable effort trying to train your teams. With Salesforce, a crash course is all you need. Your teams can figure out most of it themselves.
  • Finally, Salesforce is effective. It’s easy to use and offers plenty of customization. Needless to say, that translates to a healthy looking bottom line


When it comes to small business sales software, Salesforce is right up there.This application can provide your business with a detailed view of every customer at the click of a button. You can record every single transaction, their order status, pending invoices, purchase history, and basically everything that can help you sell again to those very same customers.

Unlike Salesforce, most CRMs offer this kind of functionality only to the big names.

Salesforce also goes beyond just providing contact details for you to work with. For example, it can qualify leads, ensuring that your strategies and efforts are directed towards only the most rewarding prospects. It can also remind you to fulfill your scheduled contact programs, automatically. So, you won’t have to constantly remind yourself about contacting certain customers or monitoring deals that are still being worked on.

Salesforce doesn’t promise to take every lead and turn it into a sale. However, as an effective CRM tool, it does provide key insights about your sales process in order for you to improve your future strategies. It helps you collect and study the data it stores. As a result, you get to continuously work on and improve your sales activities, growing their effectiveness with each new opportunity.


As a small business, your contact book is your most valuable resource. In the beginning, this contact book may be small and probably stored on a spreadsheet. But, as you grow, this contact book is bound to grow as well. Eventually, you won’t be able to maintain a simple contact book.

Salesforce eliminates that problem because it’s a scalable solution. It grows with your business. Apart from helping you store every bit of detail about every customer you’ve come across, it also helps you further your business.

Salesforce is built to help small business grow, while also accommodating their growing needs.


How To Empower Your Sales Team By Using Microsoft Dynamics CRM?

 Empower Your Sales Team By Using Microsoft Dynamics CRM

Cynoteck, being one of the leading CRM company, is continuously working for its clients to drive their sales productivity by using the most powerful features of Microsoft Dynamics CRM. We feel you might enjoy this likewise; so, here are some powerful ideas that will empower your sales team and maximize your revenue by making use of this software. Also, this will give your business new heights and achievements by earning more profit.

  • New & high predictive analytics capabilities helps the sales team in gaining into their business by meeting the customer needs like never before. By making use of powerful Business Intelligence of Microsoft CRM, pre-built dashboards & reports, interaction with the data becomes easy and the current strategies that are leading your profits can be seen with ease.

    Microsoft Dynamics CRM can suggest the most active customers by watching out the previous record on its own. With these features the guesswork goes out of picture.

  • The thrill of a good competition is loved by everyone, but with Microsoft Dynamics CRM, competitions based on team modules with the sales operations manager can lead the whole team to a greater sucess. By addition of this new feature, you can set goals, provides real time feedback’s & can even monitor results for ensuring the presence of everyone on the same page.

    Also, in times of emergency, when something isn’t working, all the team members will get to know at the same & the adjustments can be made accordingly. This system is good for current team members as well as for new members who join in.

  • Microsoft Dynamics CRM Mobile App has an updated version that will help the sales team stay connected with their customers at any point of time.

    Employees can quickly manage data and create new records from their mobile devices. Even one can set reminders, schedule meetings and give access to information to those with whom they need to stay connected.

  • Specially tailored sales list, prepared by the managers based on territories! This feature plays an important role for the sales person who spend their maximum time on field. This feature of the Microsoft Dynamics CRM allows members of the sales to see a segment of customers & the products that are best suited for them.

    Another option being offered by the CRM is translation by which product attributes & metadata can be translated into a number of languages.