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Why Small Business should Consider Salesforce CRM

Why Small Business should Consider Salesforce CRM

There are plenty of CRM (customer relationship management) systems out there in the market and Salesforce happens to be just one among those. However, Salesforce still leads the way and that’s because it has a lot to offer.

To begin with, Salesforce isn’t a traditional CRM system. It is an online service. To be more specific, it’s a cloud-based system. All you need to do is log in through a browser and you’re in. There aren’t complex installation processes to be followed for each individual computer.

If you’ve read anything about cloud computing, you know it has its own set of very useful benefits. Salesforce offers those very same benefits, along with top notch CRM functions.

For example, you can be located in any corner of the globe and access the Salesforce CRM system. Imagine going all the way from the US to a country on the other end of the world like China, Japan or India and being able to pick up work right from where you stopped without having to physically carry it with you or depending on anyone else.

 

Key advantages that Salesforce offers

 

  • Firstly, it’s fast. When you sign up for a CRM service, your obvious expectation is to have it running right away. Well, that’s what you get with Salesforce – instant access and operation. You don’t have to wait for a whole year, which is the case with traditional CRM systems.
  • Secondly, Salesforce is easy to use, which is very important. You don’t want to spend considerable effort trying to train your teams. With Salesforce, a crash course is all you need. Your teams can figure out most of it themselves.
  • Finally, Salesforce is effective. It’s easy to use and offers plenty of customization. Needless to say, that translates to a healthy looking bottom line

Sales 

When it comes to small business sales software, Salesforce is right up there.This application can provide your business with a detailed view of every customer at the click of a button. You can record every single transaction, their order status, pending invoices, purchase history, and basically everything that can help you sell again to those very same customers.

Unlike Salesforce, most CRMs offer this kind of functionality only to the big names.

Salesforce also goes beyond just providing contact details for you to work with. For example, it can qualify leads, ensuring that your strategies and efforts are directed towards only the most rewarding prospects. It can also remind you to fulfill your scheduled contact programs, automatically. So, you won’t have to constantly remind yourself about contacting certain customers or monitoring deals that are still being worked on.

Salesforce doesn’t promise to take every lead and turn it into a sale. However, as an effective CRM tool, it does provide key insights about your sales process in order for you to improve your future strategies. It helps you collect and study the data it stores. As a result, you get to continuously work on and improve your sales activities, growing their effectiveness with each new opportunity.

Scalability

As a small business, your contact book is your most valuable resource. In the beginning, this contact book may be small and probably stored on a spreadsheet. But, as you grow, this contact book is bound to grow as well. Eventually, you won’t be able to maintain a simple contact book.

Salesforce eliminates that problem because it’s a scalable solution. It grows with your business. Apart from helping you store every bit of detail about every customer you’ve come across, it also helps you further your business.

Salesforce is built to help small business grow, while also accommodating their growing needs.

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How CRM integration can help an e-commerce store drive more sales

How CRM integration can help an e-commerce store drive more sales

E-commerce online platform in the form of web store is the new mode of virtual shopping. Though the entire process of online shopping is convenient from the customer perspective that involves instant internet shopping but managing sales in e-commerce store is always complicated for the business. With the rapid evolution of information technology and digital transformation, the easy access of the robust e-commerce store on digital gadgets smartphones and tablets is the new norm of smooth shopping at the comfort of home and on the move.

  • Almost half of the world’s population more than 3.2 billion people worldwide use the internet.
  • E-commerce store facilitates time-saving alternative with convenience, better infinite choice and 24/7 availability.
  • Mobile phone users worldwide is expected to pass the five billion mark by 2019

These three facts lay the foundation for the fast catching up of the online shopping trend with a global population of 7.4 billion and more. Customer data and information play a significant factor in driving the overall sales growth for the Online shopping platform with the following add-on.

  • More than 100 million users visit online shopping websites per month
  • An estimate of 2 billion people worldwide moving to e-commerce store to avail goods and services.

Comprehensive business software for real-time sales insight

CRM is a business terminology abbreviation for Customer Relationship Management in fact, CRM for sales is a lead nurturing business software. The software technology in the form of automated sales management software help an e-commerce store drive more sales. Employing CRM technology come handy with its own sets of assets for sales growth and customer retention. Comprehensive CRM system strategies helps to manage business relationships with the customer. CRM software give the complete data consisting of customer’s buying history, preferences, and concerns to the customer handling staff.

Benefits of Dynamics CRM customization services in Ecommerce store

CRM integration is well-suited for e-commerce enterprise to analyze customer interactions and enhance customer communication with a comprehensive centralized customer database.

  • A good cloud based CRM system provide universally accessible, centralized database of all your leads, accounts and contacts to handle all customer facing activities in a business from marketing to sales to technical support and customer services.
  • High-end CRM helps a business in making informative decisions to adjust their marketing campaigns and increase sales as they get to know which customer buys what after analyzing the collected customer record.
  • The customers may include the existing one, new ones or the one of future. There is a great need to organize, manage, track & nurture current and existing customers for the well-organized customer relationship.
  • Robust CRM keep record of customer and on the basis of customer experience e-commerce store management can develop strategies to arrange, oversee and track its existing and potential customers.

In addition, the e-commerce store sales manager connects with the individual who need the products/ service and impart out of the box customer service on the basis of customer needs, patterns, behaviors, and trend. One of the major advancement of CRM applications is collecting data & analyze it at the same point of time. With the help of CRM software for small business, one can quickly customize the leads, sales, marketing and case management by making few clicks only

Dynamics CRM online integration is vital for e-commerce store sales

Cloud-based CRM assist enterprise to take key critical business decisions with sales insight from storage of customer data consisting of customer details, accounts, information, and leads. The entire sales department can view the sales updates and track customer behavior on an ongoing basis.

  • E-commerce CRM for sales teams proves cost effective as it automates marketing and sales analytics saving time and money
  • Comprehensive e-commerce store launches the new range of products and CRM provide necessary insight into the valuable organized data of the products and packages that clicked well with the customers. The entire sales efforts are streamlined to drive sales, nurture leads and qualify prospects on the basis of the real- time e-commerce data on customer engagement.
  • All-In-One e-commerce, CRM platform facilitates customer engagement with GUI dashboard, that send email automation and web notifications, analyze customer data, capture lead, support customer complaints through live chat and helpdesk.
CRM Integration

CRM in ecommerce

Boost Customer engagements with Dynamics CRM customization Web notifications

  • With the access to customize templates the entire task of email Automation & marketing consisting of promotional or welcome emails are sent instantly to the customer for enhanced engagements
  • Feature rich e-commerce CRM facilitate users’ consistent correspondence through the detailed view of the automated transactional email stats on various promotional offers.
  • The e-commerce’s store web management focus on the constant customer touchpoint by sending the notification to keep them informed. These notifications come handy with various positive benefits as the customers are well informed of all the new product specifications and special offers. Both the existing customers and the new prospects can be targeted with trackable & customizable web notifications on recommended offers to increase conversions and minimize on the bouncing customers with exit notifications.

Improved Social Enhancements through dedicated social media Dynamics CRM integration

Sales Management Software facilitate a lot of social insights to tap and capitalize on your potential customers likes, dislikes as it will detect potential cases and leads from different major social platforms and channels like LinkedIn, Facebook, Twitter, Instagram etc. With a robust Social CRM, integrated Ecommerce store remains in touch with the customers and prospects by following them and listening to their conversations over social media platforms. The major social media platforms engage customers and prospect leads with marketing, sales and customer service that further includes social engagement with the prospect and social customer service.

  • Identifying customer data patterns to improve customer service and decision making.
  • Converting an engagement on a social channel into a lead. Target your sales and marketing efforts based on data analysis.
  • Converting a question posted on a social channel such as Facebook into a support case.

Amplify Customer support service with Dynamics CRM support in e-commerce store

  • This enhanced tool collects relevant customer feedback data and store it with the centralized customer records.
  • CRM can help business to analyze customer complaints and suggestions, and make changes accordingly.
  • Ecommerce CRM efficiently expedites business with the voice of the customer feature improving customer satisfaction.

E-commerce store simplified the way we purchase, at the convenience of our home or on the move, digitally transforming the global economy. As more and more technology evolution is moving towards artificial intelligence, upcoming online web store will be equipped with the new state -of-the-art CRM suite for futuristic shopping. What else would you like to add to this post in the CRM integration the e-commerce store. Let’s hear it in Comments section if you liked this post. In case, you are having a customer sales cycle to be managed automatically, get in touch with our ace MS Dynamics CRM Consultant as we are more than delighted to discuss your CRM plans, you can definitely contact our subject matter expert consultant by clicking on the side link. We’d be happy to help.

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What Are The Affordable CRM Solutions For Small Business?

What are the Affordable CRM For Small Business

An idea of implementing CRM (Customer Relationship Management) for the small business owners, can be an incredibly overwhelming. Firstly, there is a misconception that, having this is probably going to be a cost of arm and two legs. And the next challenge would be, finding the time to add even more things to this ever going list of the tasks of the business.

Though, it is a powerful tool, only if used in the correct manner. For using it in a real manner, place it somewhere making it centralized, from where management of all the touch points, including current and prospective customers, along with the process of capturing preferences & later use the same to generate customer loyalty and generate even more business.

Best of all, that you can do without spending hours of time in figuring out how to set up everything. So, here are some of the affordable CRM for small business (CRM Solutions) that will benefit you greatly:

crm for small business

 

Insightly: One of the most popular and widely used CRM, is simple & extremely powerful solution designed. With the help of this, you can access all the information like contact number, e-mail history with their background easily.

Also, another advantage of using this is that, it offers seamless integration with the Gmail, Google Drive, Outlook 2103 and Office 365 & even social media accounts. This feature of integration with the social media accounts helps you capture the screenshots of the conversation with the customers.

crm for small business

Nimble: Nimble, as its name implies, helps in finding the current and prospective customer information in a smart & simple way. Like all others, it also provides you the functionality for managing information and relationships. One of the main merit of this solution of CRM is that, it automatically identifies social media profiles, so, you don’t have to go through the profiles of the people and make a thorough search.

crm for small business

Batch Book: This is the one that provides most efficient & easy ways for the CRM for small business. By the use of this, you can import & organize contacts and can even track your communication along with the managing tasks & events, all at one place.

crm for small business

Zoho CRM: Whatever is required for generating leads for your website is provided by the Zoho CRM. From tracking sales activities, managing email marketing & accessing information of the customers without any scrolling or search.

Drag and drop customization means you can easily make changes which is huge if you’re not tech savvy or don’t have a dedicated IT person on staff.

Whatever, you are looking to grow, whether a team or business, the right choice of CRM for small business will definitely help you out and will lead you towards the perfect solution.