Why Small Business should Consider Salesforce CRM

Why Small Business should Consider Salesforce CRM

Why Small Business should Consider Salesforce CRM

There are plenty of CRM (customer relationship management) systems out there in the market and Salesforce happens to be just one among those. However, Salesforce still leads the way and that’s because it has a lot to offer.

To begin with, Salesforce isn’t a traditional CRM system. It is an online service. To be more specific, it’s a cloud-based system. All you need to do is log in through a browser and you’re in. There aren’t complex installation processes to be followed for each individual computer.

If you’ve read anything about cloud computing, you know it has its own set of very useful benefits. Salesforce offers those very same benefits, along with top notch CRM functions.

For example, you can be located in any corner of the globe and access the Salesforce CRM system. Imagine going all the way from the US to a country on the other end of the world like China, Japan or India and being able to pick up work right from where you stopped without having to physically carry it with you or depending on anyone else.


Key advantages that Salesforce offers

  • Firstly, it’s fast. When you sign up for a CRM service, your obvious expectation is to have it running right away. Well, that’s what you get with Salesforce – instant access and operation. You don’t have to wait for a whole year, which is the case with traditional CRM systems.
  • Secondly, Salesforce is easy to use, which is very important. You don’t want to spend considerable effort trying to train your teams. With Salesforce, a crash course is all you need. Your teams can figure out most of it themselves.
  • Finally, Salesforce is effective. It’s easy to use and offers plenty of customization. Needless to say, that translates to a healthy looking bottom line


When it comes to small business sales software, Salesforce is right up there.This application can provide your business with a detailed view of every customer at the click of a button. You can record every single transaction, their order status, pending invoices, purchase history, and basically everything that can help you sell again to those very same customers.

Unlike Salesforce, most CRMs offer this kind of functionality only to the big names.

Salesforce also goes beyond just providing contact details for you to work with. For example, it can qualify leads, ensuring that your strategies and efforts are directed towards only the most rewarding prospects. It can also remind you to fulfill your scheduled contact programs, automatically. So, you won’t have to constantly remind yourself about contacting certain customers or monitoring deals that are still being worked on.

Salesforce doesn’t promise to take every lead and turn it into a sale. However, as an effective CRM tool, it does provide key insights about your sales process in order for you to improve your future strategies. It helps you collect and study the data it stores. As a result, you get to continuously work on and improve your sales activities, growing their effectiveness with each new opportunity.


As a small business, your contact book is your most valuable resource. In the beginning, this contact book may be small and probably stored on a spreadsheet. But, as you grow, this contact book is bound to grow as well. Eventually, you won’t be able to maintain a simple contact book.

Salesforce eliminates that problem because it’s a scalable solution. It grows with your business. Apart from helping you store every bit of detail about every customer you’ve come across, it also helps you further your business.

Salesforce is built to help small business grow, while also accommodating their growing needs.

Why Small Business should Consider Salesforce CRM

What to look for when selecting CRM software for your small business

What to look for when selecting CRM software for your small business

The importance of a Customer Relationship Management or CRM software for your small business enterprise cannot be emphasized enough. From small and medium enterprises to the larger scale operations, a CRM software is the ideal way of keeping track of your customers and utilizing the data for strategizing and remolding your business policies for better profitability. So what exactly an effective small business CRM software does for your company. Let’s have a look!

How does a CRM software work?

The textbook definition of CRM implies a platform for managing the company’s interaction with its customers, both existing and potential, and analyzing the data base for gaining valuable insight into the consumer behaviors and trends. A CRM software is typically designed to manage both sales and service related data of the clients and utilize the consumer history for improving business relations with customers, devising ways of customer retention and consequently driving sales growth. There are a series of applications namely customer support, customer data, access business information, assets or resources, knowledge and training, marketing and so on that are integrated within a CRM software and help streamline your business’s day to day operations.

Selecting the right CRM software for your small enterprise

Although you might be faced with a myriad of options in the market when searching for a CRM solution for your company, it always helps to know what exactly will make the best fit in your business model and environment. Here is a list of few major considerations that you must make before selecting the right CRM tool for your small business.

  • Business objectives- Developing a clear understanding of what your short-term and long-term business goals are, is critical to zeroing in on the right CRM software solution for your setup. You must first determine the immediate productivity challenges of your business and then analyze how you may solve those issues.
  • Ease of operation– Another major aspect to keep in mind while choosing a CRM software for your small business, is to ensure that it is simple to understand and easy to use on a regular basis. Given the fact that in most small enterprises, usually, the decision makers are also the ones who will be using the system, it is important for them to master the software without the added implementation costs of webinars and training.
  • Cost effectiveness– It is essential to lay down your budget and stick to it when going for an important IT purchases decision such as this. Apart from the initial price of the software, there are a plethora of other costs as well such as those for implementation, system integration, additional equipment, software customization and so on. Also, you must make sure that the new CRM software cost effectively integrates within your existing IT infrastructure.
  • Customizable– Given the fact that two businesses never have the same requirements, the concept of one size fits all doesn’t apply to CRM solutions. While you may think that a software that caters to a wide audience might do the trick for you, you will most certainly require to tune it to suit your business framework later on. It is a good idea to run your use cases through the CRM system during your trial period and ascertain that satisfies all your company needs.
  • Security Policy– Since your CRM is going to be one of the most valuable resources of your business, you must ensure that the tool that you are choosing has optimum safety and security against possible hacks and viruses. For this, you must make a thorough scrutiny of the software’s safety policy and even inquire with their representatives in case you have any doubts pertaining to its efficacy.
  • It is always advisable to avoid rushing things and take your time in researching the various options available in the market before signing up for a CRM solution for your small business.

Why Small Business should Consider Salesforce CRM

An overview of what is dynamics 365

An Overview of what is Dynamics 365

When Satya Nadella took over as the CEO of Microsoft he shifted the focus of the organization to Cloud. The revenue from Cloud Services grew to $20.3 billion in June 2013 from $16.6 billion when he took over in 2011 Dynamics 365 is the latest offering from Microsoft which promises to bring your entire business to the cloud. Dynamics 365 combines ERP + CRM packages together which helps organizations utilize the same data across various modules available in Dynamics 365. One such example is the same data that was captured as a lead is utilized while generating invoices or maintaining books of accounts in future.

Dynamics 365 includes following modules

Sales –  Contains the core functionalities of Dynamics CRM including leads, sales and contracts. Field Service – This module can be used in companies with field agents. Customer Service – Customer services was earlier part of Dynamics CRM this has been created as a separate module since not everyone used Customer service module with CRM Project Service Automation – Project Service module allows estimation and scheduling of projects in Dynamics 365. Marketing –  The marketing module is used by marketing departments for various marketing activities. Financials – This module was earlier part of Dynamics NAV used for financial activities. Operations– Previously known as Microsoft Dynamics AX, the operations module contains all the financials and operations functionality of AX These modules are designed in a way that customers can purchase and utilize them separately as and when required by an organization.

At its base Dynamics, 365 includes a few applications like

Microsoft Power Apps – A new tool to build custom business apps. Microsoft Flow – A new tool to build custom workflows. Cortana Intelligence – A fully managed big data and analytical business suite. Power BI –  Power BI is a suite of business analytics tools to analyze data and share insights These applications are cross-cutting across various Microsoft products available over the cloud. Microsoft Dynamics 365 is available in two editions – Dynamics 365 Enterprise Edition – Enterprise edition is designed for larger companies with more than 250 employees.  It includes the capabilities of Dynamics AX and Dynamics CRM Online. Dynamics 365 Business Edition: – Business edition of Dynamics is designed for smaller companies with 10 to 249 employees. This edition includes the Financials capability of Dynamics NAV. To know more and you can visit or contact our consultants at

Why Small Business should Consider Salesforce CRM

IOT and CRM will drive your customer service to the future

IOT and CRM will drive your customer service to the future

“The Internet is becoming the town square for the global village of tomorrow”. Bill Gates

 The term, “IOT” stands for Internet of things. The thin demarcation between living and non-living things is overcome with IOT. It provides data about non-living things with the help of motion sensors RFID tags and QR Codes etc. Internet of Things makes use of several different technologies, including RFID tags, QR Codes, and sensors that can be attached to items and devices to read information encoded in these tags. These connected devices may communicate through a wireless Internet connection, or through direct scanning of tags by sensors.

How IOT automate our life by improving efficiency?

The term “Internet of Things” is the brainchild of British technology pioneer Kevin Ashton. He was the pioneer in this technology. IOT gives us the ability to understand the world of things by gathering and collect real-time data and act on it by analyzing the information improving operations and enhancing global productivity. IOT and CRM are beneficial for the industry and home automation. This comes as a boon to the manufacturing industry to monitor and service the device of the customer equipment and assures whether the device or the equipment is running smoothly.

The perfect mix of IOT and CRM foster excellent customer service

Customer service is another prominent factor that influences and balance the growth of an evolving business. The fact that the product and services supplied by a company meet the satisfaction level of the customers is directly proportional to influence the key critical business decision to manage and improve business. The crucial part of sales management in business focus on retaining new customers as gaining new customers is expensive. Customer satisfaction plays a vital factor as most of the customers are tech-savvy and directly involved on social networking sites, as it impacts social listening influencing reviews on product and services to accelerate customer lifetime value and minimize customer concerns.  

Customer product connected with IOT device push notification of real-time data for malfunctioning and faulty device

  • Customer concerns are resolved in a simplified smart way as product maintenance is carried out automatically by IOT technology embedded in CRM cloud. By integrating device (purchased product) to the CRM cloud and the IOT cloud all the information related to the malfunctioning of the device is sent to the customer service or local technician.
  • Customer connected devices send notifications to the smartphone of the customer support personnel and the CRM software looks into the details of the available service technician and configures a case about an issue in the device, then CRM assigns a technician to the case.
  • With a seamless mix of IOT and CRM together swift proactive steps are carried by the technician or service reps to provide instant maintenance to the customer’s device.
  • Preventive maintenance steps are taken for the connected customer equipment by sending a technician or the field service either to fix it or troubleshoot the problem remotely
  • The CRM software logs a case for your device providing proactive maintenance by sending email and SMS messaging to notify the customer both on the personal digital assistance and on the social media platform.
  • IOT and CRM are valuable for the overall household appliances monitoring as the housekeeper will be well-informed in advance about the faulty devices.
Taking an example of the home appliances we have a commercial refrigerator that can be monitored effectively with an inbuilt sensor connected to the internet. When the refrigerator starts malfunctioning and the owner does not know about this. Then the comprehensive combination of IOT and CRM plays a vital role as the device sensors send data about the temperature reading to an azure IOT CRM database. After the real-time analysis of the refrigerator CRM data consisting of the dropping temperature, an instant alert is generated in MS Dynamics 365, an innovative CRM sales management software for field service which triggers a workflow process. The field tech is notified about this on his smartphone to fix the problem and the supervisor of the field technician is updated about the complaint resolution. Personal digital Assistance in the form of smart electronic gadgets, consisting of smartphone and the tablets, connected to the Azure IOT and centralized CRM data, expedites professional productivity and resolve customer concern simultaneously. The Azure IOT equipment data integrated with the CRM mobile solution available on Windows, iOS, and Android mobile platform will be indispensable for the overall customer complaint resolution for your business. Harvesting data retrieved from IOT industrial and consumer devices to serve companies with connected devices. data analytics in azure will be able to predict when a device is going to fail. Notify service three weeks in advance. Cynoteck has been working across various industry verticals to help them best utilize IOT by providing unique solutions that integrate with their CRM and field service applications giving customers a feel of the next generation of customer services. To know more reach us at or visit our website at  
Why Small Business should Consider Salesforce CRM

Integrate your CRM tools seamlessly using Microsoft Flow

Integrate your CRM tools seamlessly using Microsoft Flow

What exactly Microsoft Flow in MS Dynamics 365 signifies? How does it work and what are the basic level advantages associated with this? This app comes with office 365 suite, it is a cloud application integration tool with functionality that includes connecting to different applications to achieve data integration between these apps. Microsoft Flow connects, automates and simplifies the process as you can, “work less, do more”, by effectively monitor, manage, create from anywhere. Now, you can do a lot of different work at the same time as to get notifications, sync files and collect data or automate approvals.

As the name signifies Microsoft Flow is a kind of workflow process, as it expedites and smoothens the process. Microsoft Flow enables power users to work smarter by automating workflow across favorite apps and services. Looking to connect the CRM platform with other software solutions? This will facilitate cost-effective alternatives saving time and minimizing the dependency on the third-party applications.

microsoft flow

Microsoft flow

This further makes the whole process swift and effective by synchronizing two different systems to consume data from one system and send out to the other. The following normal tasks on CRM data in MS Dynamics 365 is completely automated as Microsoft Flow expedites events by creating workflows such as in

  • Connect different applications with social media platforms
  • Sending an email notification when a new record is added to common data model
  • Generating CRM leads out of the Excel table.
  • Send/Receive event based notifications and approvals
  • Create task on Wunderlist for a complete new Lead
  • Collect/update CRM data and
  • Synchronize files and save/share files and more
Microsoft flow

Microsoft flow

With this advanced feature in, Microsoft end-users can swiftly trigger a basic flow the moment a new lead is generated with ready solution templates and find the event that you want to use as the trigger. This is a two-way exchange of tasks as the information not only flows inside Dynamics 365 but goes out of it.

  • Microsoft flow simplifies the process to modify and create a SharePoint a web-based application item based on a Dynamic CRM.
  • Yammer is a private social network that offers a great alternative to remaining connected with office colleagues to share information, create and edit documents, post conversations, without sending any email or attending any meetings. Microsoft Flow simply links to Yammer for the latest update on the new opportunity.
  • A new lead is created in CRM via social listening as the event is triggered the moment the user creates a flow. This creates Dynamics CRM leads out of the twitter database of tweets as the company name is mentioned in the tweets, Facebook or sometimes liked in the post or else a new person or potential prospect follows you on twitter.
  • The moment someone tweets about your company you can set up a flow that follows them, add them to the spreadsheet that gets instantly emailed to for your approval then add as a contact to Salesforce or dynamics 365.
  • Microsoft flow can connect to dozens of different services. It has global applications that help you track your work on the go with administration experiences.

Key Takeaway Features:

The most common use of Microsoft flow is to simplify and automate the entire sales management with the folowing features:

  • You can leverage Microsoft Flow in two different approaches as you can automate the tasks and connect apps together from a template or create your own multi-step flow across several apps
  • You can get up to the minute updates as you can easily receive an email with detail about the CRM lead or push notification sent out to your mobile device.
  • Microsoft flow can also be used to copy files, as in case a new file is added to a folder or drop box you can instantly copy to a folder in SharePoint.
  • This offers an interesting means to tap on the social media platforms about people’s conversation as what they are saying about your business. In addition, you can create a flow or trigger to collect customer information as invaluable CRM data whenever a new tweet is posted, Microsoft flow will copy those tweet detailed data place it in a SQL database which can later be connected by business intelligence tool power BI.

Moreover, the best part of this feature is that you can build and manage the Microsoft flow either on a web portal or mobile device. Besides this security checks can also be implemented through additional data loss prevention policy using the indispensable flow admin.

Why Small Business should Consider Salesforce CRM

How to Foster Healthy Sales Team Competition

How to Foster Healthy Sales Team Competition

As much as we might want to think it isn’t so, not every salesperson finds motivation in the same things. Some get a rush out of finding new clients, while others think that building an existing base into bigger and bigger sales is the way to go. Some are internally motivated, while others need to be driven and want structure.

But what’s probably true of most sales departments is that, no matter the disparate personality types, healthy competition—not cutthroat, do-or-die—is also a good motivator. There are lots of ideas for fun yet instructive and productive sales competitions. This graphic offers some good tips. Get more detail insight and read further by Clicking here.

Click To Enlarge sales team competitions Via Salesforce  
Why Small Business should Consider Salesforce CRM

How CRM integration can help an e-commerce store drive more sales

How CRM integration can help an e-commerce store drive more sales

E-commerce online platform in the form of web store is the new mode of virtual shopping. Though the entire process of online shopping is convenient from the customer perspective that involves instant internet shopping but managing sales in e-commerce store is always complicated for the business. With the rapid evolution of information technology and digital transformation, the easy access of the robust e-commerce store on digital gadgets smartphones and tablets is the new norm of smooth shopping at the comfort of home and on the move.

  • Almost half of the world’s population more than 3.2 billion people worldwide use the internet.
  • E-commerce store facilitates time-saving alternative with convenience, better infinite choice and 24/7 availability.
  • Mobile phone users worldwide is expected to pass the five billion mark by 2019

These three facts lay the foundation for the fast catching up of the online shopping trend with a global population of 7.4 billion and more. Customer data and information play a significant factor in driving the overall sales growth for the Online shopping platform with the following add-on.

  • More than 100 million users visit online shopping websites per month
  • An estimate of 2 billion people worldwide moving to e-commerce store to avail goods and services.

Comprehensive business software for real-time sales insight

CRM is a business terminology abbreviation for Customer Relationship Management in fact, CRM for sales is a lead nurturing business software. The software technology in the form of automated sales management software help an e-commerce store drive more sales. Employing CRM technology come handy with its own sets of assets for sales growth and customer retention. Comprehensive CRM system strategies helps to manage business relationships with the customer. CRM software give the complete data consisting of customer’s buying history, preferences, and concerns to the customer handling staff.

Benefits of Dynamics CRM customization services in Ecommerce store

CRM integration is well-suited for e-commerce enterprise to analyze customer interactions and enhance customer communication with a comprehensive centralized customer database.

  • A good cloud based CRM system provide universally accessible, centralized database of all your leads, accounts and contacts to handle all customer facing activities in a business from marketing to sales to technical support and customer services.
  • High-end CRM helps a business in making informative decisions to adjust their marketing campaigns and increase sales as they get to know which customer buys what after analyzing the collected customer record.
  • The customers may include the existing one, new ones or the one of future. There is a great need to organize, manage, track & nurture current and existing customers for the well-organized customer relationship.
  • Robust CRM keep record of customer and on the basis of customer experience e-commerce store management can develop strategies to arrange, oversee and track its existing and potential customers.

In addition, the e-commerce store sales manager connects with the individual who need the products/ service and impart out of the box customer service on the basis of customer needs, patterns, behaviors, and trend. One of the major advancement of CRM applications is collecting data & analyze it at the same point of time. With the help of CRM software for small business, one can quickly customize the leads, sales, marketing and case management by making few clicks only

Dynamics CRM online integration is vital for e-commerce store sales

Cloud-based CRM assist enterprise to take key critical business decisions with sales insight from storage of customer data consisting of customer details, accounts, information, and leads. The entire sales department can view the sales updates and track customer behavior on an ongoing basis.

  • E-commerce CRM for sales teams proves cost effective as it automates marketing and sales analytics saving time and money
  • Comprehensive e-commerce store launches the new range of products and CRM provide necessary insight into the valuable organized data of the products and packages that clicked well with the customers. The entire sales efforts are streamlined to drive sales, nurture leads and qualify prospects on the basis of the real- time e-commerce data on customer engagement.
  • All-In-One e-commerce, CRM platform facilitates customer engagement with GUI dashboard, that send email automation and web notifications, analyze customer data, capture lead, support customer complaints through live chat and helpdesk.
CRM Integration

CRM in ecommerce

Boost Customer engagements with Dynamics CRM customization Web notifications

  • With the access to customize templates the entire task of email Automation & marketing consisting of promotional or welcome emails are sent instantly to the customer for enhanced engagements
  • Feature rich e-commerce CRM facilitate users’ consistent correspondence through the detailed view of the automated transactional email stats on various promotional offers.
  • The e-commerce’s store web management focus on the constant customer touchpoint by sending the notification to keep them informed. These notifications come handy with various positive benefits as the customers are well informed of all the new product specifications and special offers. Both the existing customers and the new prospects can be targeted with trackable & customizable web notifications on recommended offers to increase conversions and minimize on the bouncing customers with exit notifications.

Improved Social Enhancements through dedicated social media Dynamics CRM integration

Sales Management Software facilitate a lot of social insights to tap and capitalize on your potential customers likes, dislikes as it will detect potential cases and leads from different major social platforms and channels like LinkedIn, Facebook, Twitter, Instagram etc. With a robust Social CRM, integrated Ecommerce store remains in touch with the customers and prospects by following them and listening to their conversations over social media platforms. The major social media platforms engage customers and prospect leads with marketing, sales and customer service that further includes social engagement with the prospect and social customer service.

  • Identifying customer data patterns to improve customer service and decision making.
  • Converting an engagement on a social channel into a lead. Target your sales and marketing efforts based on data analysis.
  • Converting a question posted on a social channel such as Facebook into a support case.

Amplify Customer support service with Dynamics CRM support in e-commerce store

  • This enhanced tool collects relevant customer feedback data and store it with the centralized customer records.
  • CRM can help business to analyze customer complaints and suggestions, and make changes accordingly.
  • Ecommerce CRM efficiently expedites business with the voice of the customer feature improving customer satisfaction.

E-commerce store simplified the way we purchase, at the convenience of our home or on the move, digitally transforming the global economy. As more and more technology evolution is moving towards artificial intelligence, upcoming online web store will be equipped with the new state -of-the-art CRM suite for futuristic shopping. What else would you like to add to this post in the CRM integration the e-commerce store. Let’s hear it in Comments section if you liked this post. In case, you are having a customer sales cycle to be managed automatically, get in touch with our ace MS Dynamics CRM Consultant as we are more than delighted to discuss your CRM plans, you can definitely contact our subject matter expert consultant by clicking on the side link. We’d be happy to help.

Why Small Business should Consider Salesforce CRM

Strategic & Less-known Benefits of B2B eCommerce

Strategic & Less-known Benefits of B2B eCommerce

This article is published as content work from

Business-to-business (B2B) eCommerce enables you to sell your products on the web, but it also offers a wide range of other advantages to your company. Your distributors, dealers, and customers can view both their offline and online orders in a single place, manage their budgets and orders, take a look at the pricing, and benefit from current promotions on your eCommerce website. Nowadays, you can easily find a suitable eCommerce software solution for your company’s needs comparing reviews and rankings on any business-to-business directory for SaaS solutions. An eCommerce website can make a huge difference to both seasoned sales experts as well as newbies to the business so before you start using one it makes sense that you first know what exactly such a solution can give you. In this article, we detail the main benefits your company can gain by operating a B2B eCommerce web portal and we also discuss several less-known advantages that may be easy to miss at first glance.

Key Benefits of B2B eCommerce:

  1. Scalability

Your company will be able to grow easily and scale to meet customer needs and market demand by making use of the sales channels offered by the eCommerce website. Plus, you can target newer market segments to boost your customer base.

  1. Enhanced Efficiency

You can seamlessly integrate the eCommerce software with the other business systems you use to boost efficiency. This will enable customers to order on the website easily, your customer support agents can focus on the actual work instead of merely taking orders, and you don’t have to re-enter data in silo systems. This can help to eliminate errors, improve shipping speed, and boost order throughput.

  1. Attract More Customers

You can offer catalog pages on your eCommerce site to reach more customers. The future of shopping is definitely online and you should ensure you don’t miss out on the party. B2B buyers are able to get excellent prices online, and product makers and distributors can index their site’s public pages to find more visitors and turn them into buying customers. If you have a private catalog, you can target marketing content at specific audiences to grab their attention and patronage.

  1. Greater Brand Awareness

You can use the website to boost your brand’s visibility among consumers. Use search engine optimization (SEO) techniques to ensure your website’s pages show up favorably on major search engines so that consumers get to read about your products and buy them easily.

  1. Enhanced Sales

Besides reaching more customers, eCommerce enables you to sell more effectively by using a recommendation program and providing useful and specific suggestions to buyers on the website. This will stimulate them to purchase similar items as well as those with more functionality.

  1. Useful Analytics

A good B2B eCommerce software program offers insightful analytics features that you can use to measure and analyze customer engagement, sales effectiveness, inventory turns, product mix, and the success of your marketing campaigns. You can make use of Google Analytics and similar products for eCommerce tracking and also integrate the analytics functionality with your other systems to get valuable data and actionable insights.

  1. Improved Customer Experience

You can learn from on how to provide a great eCommerce experience. Today’s online buyers expect the same high quality experience from all shopping websites. Make sure your eCommerce website has interactive functionality, rich content, and intuitive design to make the shopping experience pleasant and easy for consumers.

  1. Better Customer Service

You can use eCommerce to improve your customer support initiatives. On your eCommerce site, you can offer a self-serve portal that shows important account, order, and tracking details. Plus, you can integrate the site with your company’s enterprise resource planning (ERP) solution so that it displays products, pricing, and services that are specific to visitors and customers.

  1. Enhanced Sales Engagement

An eCommerce website can also help the efforts of your sales team. The portal can help team members view customer orders and history even in the field. This is a big advantage offered only by cloud-based eCommerce software.

  1. Multi-site Functionality

A good B2B eCommerce solution can help you launch and operate co-branded and channel-specific eCommerce sites. This functionality enables you to operate microsites or co-branded sites for your important clients or distributors. Plus, you can operate sites for specific international markets by providing content in their particular language and currency.

  1. Reduced Costs

Besides boosting sales, eCommerce can help you reduce operational expenses. You can take your customer support, client info, order entry and other business aspects online. Plus, you can automate and streamline these and other processes to make them more efficient and eliminate unnecessary costs.

  1. Get Favorable Customer Reviews

By ensuring you provide an excellent online shopping experience, you can convert customers into returning buyers. They will be motivated to provide favorable reviews of your product and website which can enhance trust among readers and new customers. Thus, positive reviews can prove to be more valuable and insightful compared to promotional text bandied out by a wholesaler or manufacturer. Your customers can turn into evangelists for your cause by sharing their good experience with others. Surveys show that positive reviews can help to boost sales by a considerable percentage.

  1. 24/7 Selling

A B2B eCommerce website can help you sell your product round the clock in new markets. Your sales efforts will not be constrained by the time and geographical limitations of your sales team. You can penetrate even international markets and get worldwide buyers by equipping your website with the functionality required for global selling.

  1. More Valuable Data

As mentioned earlier, you can integrate your eCommerce software with your ERP solution to generate more valuable and insightful data for your marketing and sales teams. This integration can help you calculate detailed sales and client stats. You can easily get data on order totals, discounts, and profit percentages. Plus, you can use consumer data to segment prospects and launch more targeted and effective marketing campaigns.

Lesser Known Benefits of B2B eCommerce:

Besides the above mentioned obvious advantages, there are also a few relatively obscure yet equally important benefits of B2B eCommerce that you can use to enhance your sales initiatives:

  1. Insights into Customer Behavior

A shopping cart software solution provides only limited info on the preferences of buyers. On the other hand, a good quality B2B eCommerce platform allows you to track and report on consumer preferences by using criteria such as popular categories, favorites lists, and more. This info enables you to spot trends and forecast sales.

  1. Update Your Website in Real Time

Normal catalog portals need plenty of effort to update even a single product. However, a quality B2B eCommerce solution allows you to easily and quickly update prices, and add new brands and specific items. Plus, the system also helps you to communicate these updates instantly to buyers.

  1. Offer Greater Variety

Online shoppers like a wide variety of choices so it doesn’t make sense to be loyal only to a specific brand or product. A great advantage of an adaptable eCommerce platform is it integrates product info from manufacturers and wholesalers which enables you offer a greater range of brands and products to your online visitors and shoppers.

  1. You Can Adapt To Customer Needs

This point adds to the previous one. By integrating product data from makers and wholesalers you would be able to cater to specific demands and requests. If a customer wants to buy a specific product, you can add it to your website’s catalog quickly, so that they don’t need to visit another website to buy the item.

Bottom Line

We hope this detailed article has informed you adequately on the main benefits of B2B eCommerce for businesses. Feel free to share you experiences in B2B selling with us and provide us details about the specific gains your business has obtained from the initiative.

Here’s the bio of Alex Hillsberg, the author of this article “Chief editor of review team at FinancesOnline Alex Hillsberg is an expert in the area of B2B and SaaS related products. He has worked for several B2B startups in the past and gathered a lot of first-hand knowledge about the industry during that time.”

Why Small Business should Consider Salesforce CRM

Prime CRM Trends Evolving Business Need To Know in 2017

Prime CRM Trends Evolving Business Need To Know in 2017

The year 2017 offers a promising change in the CRM with all new innovative technologies that will bring the entire business processes to the next level. With the complete changeover of the CRM technology, we will have more power at the fingertips to analyze fluctuating customer behavior with the accurate marketing insight.

Social CRM crucial for in-depth sales

In the revolutionary era of social media connectivity, almost the entire world is hyperactive on the social media platforms for every nanoseconds update. This offers a valid reason for most of the business house to move on this platform for getting closer to the customer. Talking about a CRM that automates the whole task of getting a real-time analysis of the customer buying behavior and the purchase history on the social media, we have Social CRM that exactly benefit the Customer-Centric company.

Social CRM offers accurate predictive analysis of the real changes in the behavior of the customer and their expectations. Social Media CRM facilitates sales forecast on the basis of the social media analytics. This provides comprehensive business software CRM solution for the businesses to keep in touch with the prospects and customers by following them. The three paradigm Sales, marketing, and customer service are enhanced by the centralized customer data that comes from listening to the customer conversations over social media or engaging with them in real-time without leaving CRM.

Social CRM is the perfect fusion with the social media for the innovative social networking platforms consisting of Facebook, Twitter, LinkedIn, Instagram etc. that used to engage customers and prospect leads. for the Sales and marketing teams in an organization

Mobile CRMS offer new digital technology connects

The evolution of sophisticated Smartphones has a lot in store for the sales rep, marketing professionals, and the sales manager when they get the additional comfort to access the real-time customer data through innovative and intuitive mobile CRM apps. Now, the mandatory issue to remain online or in the office premise is not a limiting factor for the sales rep as getting in touch with the prospects and the customers on the move is far easier with the mobile CRM apps.

This has an accelerated effect on the productivity of the sales reps, service technicians, and other mobile workers as they are equipped with the real-time data online and offline while visiting the client’s office and attending the client’s event. The sales and the marketing team can develop and implement exhaustive campaigns by focusing on the overall the customers’ future requirements.

Keeping in touch with the office updates is another good reason for having a mobile CRM solution for the sales technician as they will be immediately notified about it via a mobile app. The paperwork will be reduced as the entire administrative work will be done on the mobile itself and the sales deal will be more conveniently closed as won by offering a sophisticated experience to the customers by having the prospect sign digitally via the screen. In addition, finding and exactly locating the prospects and the client’s whereabouts is easily done with the mobile app that comes handy with the interactive map and route planner.

CRM Trends

Indispensable 2017 CRM Trends Evolving Business Need To Know

Automation will be the horsepower for the CRM

The sales management software is itself the automated process for the overall customer relationship management in an effective way. The automation of all the manual task in the inbound marketing for complete email marketing is effectively done by the automated robust CRM software solutions. The smart Customer service chatbots software will facilitate ultimate customer service by resolving customer queries and complaints in a simple, quick response by analyzing public customer information.

The fast-rapid innovation in the technology embeds advanced automaton in the CRM as sales tools that consequently increase the overall lead nurturing and scoring significantly. The automated fusion of the chatbots and the CRM will enhance the affect all the sales and the marketing campaign as the real-time analysis of the customer important conversation and the power of the CRM sales forecast will lead quality

Artificial Intelligence Technologies vital for CRM marketing insights.

The scientists are trying progressively to embed Artificial Intelligence and machine learning in the software so having inbuilt Artificial Intelligence Technologies feature in the automated CRM is the next big thing that this year will notice.

The idea is that these AI based bots will accelerate the automation facilitating the routine sales and marketing tasks, marketers and salespeople deal with on a routine basis. The information on the customer will be more refined in the real-time with the AI based bots as the sales and marketing personnel will be able to gather and analyze the customer data on a lead from all data points.

Taking critical business decisions will be effective and accurate based on the current trends and customer changing choice and the preferences. Artificial Intelligence Technologies in the CRM will an asset for the business as the workflow and the productivity will be streamlined and enhanced completely for meeting the competitive level of the business.

Big Data and Predictive Analytics will become essential part of CRM

As the name implies, Big data is really big on data as this is the refined accumulation of extremely large data sets by the intelligent software that may be analyzed to determine human behavior interaction and the recent trends. As technology advancement goes on in the CRM with the fusion of Big data in CRM software solution, accurate sales and profit forecast can be evaluated by studying customer’s sales cycle, straight from identifying the prospect, to the lead generation, opportunity, qualified opportunity, and sales closed as won.

Another significant role will be visible in the CRM sales, real-time analysis comes from the superb mix of the predictive algorithms that will automate the guesswork out of marketing decisions on the basis of the high volumes of leads from inbound channels.  Using predictive intelligence with CRM can guide the salesperson marketing executive and the sales manager better their campaign on the refined information about the customers to follow and target based on their purchasing history and past behaviors.

Predictive analysis based CRM software solution will gain momentum to achieve CRM overall sales objectives consisting of the key components like marketing campaigns, sales, and customer services. Technology innovation is directly proportional to the global digital connectivity which is also reflected in the CRM trends that smoothen the overall sales endeavor.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” -Bill Gates

 What else would you like to add to this post in the CRM trends for the year 2017 ? Let’s hear it in Comments section. If you liked this post. In case, you are having a customer sales cycle to be managed automatically, get in touch with our ace CRM consultants as we are more than delighted to discuss your CRM plans, you can definitely contact our subject matter expert consultant by clicking on the side link. We’d be happy to help.