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Interesting Salesforce Facts for Small Businesses

Interesting Salesforce Facts for Small Businesses

It’s a known fact that Salesforce benefits business of all sizes. There’s a reason why it’s one of the most popular CRM solutions across the globe. However, there are still those that question the need for Salesforce or doubt it’s capabilities, especially on the small business end of the spectrum.

If you’re one of those businesses, maybe these interesting facts will change your mind. Lets have a look at some interesting salesforce facts for small businesses. 

Salesforce Had a Humble Beginning Too

Like your business, Salesforce started off small too. The CRM solution took birth inside the confines of an apartment almost 20 years ago. It all began with Marc Benioff and 3 other co-founders. Benioff is your typical entrepreneur who dropped everything to start Salesforce. Naturally, there was plenty of struggle involved.

However, time passed and Benioff persevered. Today, Salesforce is a giant in the tech industry. In 2017’s 3rd quarter, the company generated $2.56 billion in revenue – a year-on-year increase of 26%. Salesforce is the most respected name in CRM today.

It has managed to acquire 150,000 business customers across the globe and a lot of them are small businesses just like yours.

So, as you can see, Salesforce had humble beginnings and that’s something you can relate to. More importantly, Salesforce’s origins allow it to understand the needs of smaller businesses and their solutions are often optimized

CRM Isn’t It’s Only Forte

Salesforce isn’t just limited to CRM. The company also offers a range of other services. For instance, there’s the Salesforce Commerce Cloud that allows you to design unique experiences for shoppers and strategies for better customer engagement.

There’s also Quip that offers content collaboration capabilities.

Salesforce is one of the most popular CRM Solution across the Globe. If you have doubt on it’s capabilities, maybe these interesting facts will change your mind.

Salesforce Helps You Build Your Network

Salesforce organizes the Dreamforce user conference, which is basically the largest global software conference. It’s the perfect place for your business to expand its network. The conference is attended by over 170,000 people from a wide range of industries who hail from various regions across the globe.

You basically have access to half the businesses on the planet through this conference and a lot of them are small businesses.

Business Specific Apps

Salesforce provides its customers with access to AppExchange, which is an application store that supports third-party extensions and integrations. In fact, Salesforce was the first CRM provider to offer such a benefit. The store houses several apps that integrate with Salesforce and help businesses, small and large alike, with their daily functions.

The store is said to have over 5 million installations and that’s only the current figure. The installation numbers for AppExchange are known to increase at an accelerated level. In the first 6 years, AppExchange managed to have over a million installs already. The growth can only be termed as “exponential”

The point we are trying to make is that Salesforce even provides you with effective third-party solutions

AI

Salesforce, over the years, has made significant investments in the field of artificial intelligence or AI. Their recent initiative involves the integration of an AI program into their CRM platform. They call it AI Einstein and the program’s objective is to make smaller businesses smarter.

According to Tony Rodoni, Salesforce aims to offer small businesses the ability to identify trends and make moves according to actions that are recommended by the AI. He also adds that the role of AI will only become more significant as Salesforce develops more solutions in the future, especially for smaller businesses.

A Gamified Approach

Salesforce relies on novel and effective approaches to onboarding its users. For instance, they offer a learning solution called “Trailhead”. It is an entertaining and effective system that enables users to adapt to Salesforce with as much ease as possible.

Trailhead is basically a free program that provides users with learning modules and guided trails according to skill level.

 

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CRM Execution: Key Considerations to be Made

CRM Execution: Key Considerations to be Made

Customer Relationship Management or CRM is a function that cannot be compromised on, especially in today’s customer-centric business landscape. However, interestingly, CRM execution is where most organizations seem to have a problem.

In fact, many of them opt to choose outdated customer management strategies over the successful implementation of a CRM solution. But, CRM solutions are the future and they offer a range of benefits that no “old-school” customer management strategy can provide.

But, once again, proper execution is what ensures these benefits. If that doesn’t happen, there’s point in having even the best and most effective CRM solution out there.

If your organization is on the verge of a CRM execution in the future, here are a few key considerations you need to make in order to ensure things go smoothly.

Establish Clear Outcomes

A major complaint among many businesses that utilize CRM solutions is that they rarely witness positive outcomes, despite having used the solution for a considerable period of time. So, they instantly decided that something must be wrong with their respective CRM solutions.

However, that’s rarely the case. Failure to achieve an intended outcome happens when there is a problem with the documentation. CRM solutions are responsible for helping your organization follow through with each and every engagement.

So, the best way to overcome this challenge is by simply taking a good look at the dashboard and observing how communications, procedures, and engagements have improved since the solution was implemented.

Detailed Proceeding

CRM execution can seem like you’re being forced to use up the time that your business agents would make better use of. It’s possible to develop the idea that your employees are going to have to shift between multiple applications in order to seek and embed data or track procedures.

On the contrary, CRM solutions are developed to allow the integration of all the solutions you’re likely to have used in the past. This could include everything from Excel to Outlook. CRM solutions allow your employees to engage while working on an excel spreadsheet. For example, you can import a spreadsheet into the CRM system, which will end the need to update each record individually.

Information Use

CRM solutions generate an infinite amount of data and determining how to use all that data is another challenge. Plus, you may not have the data analytics capabilities to make use of the data. However, CRM solutions come with integrated analytics features that can provide you with key insights after breaking down the data.

These insights are used by the CRM solution to encourage your business into making informed decisions.

In other words, you have the power to scale up your sales figures and create a forecast of revenues in the near or far future. Comprehensive CRM solutions don’t just stop with relationship management.  They offer enterprise-level resource planning functions.

 

Collaboration

Another major challenge is that a lot of larger organizations find that their connected businesses aren’t utilizing the CRM solution. This naturally brings up the question of “what’s the point if sales personnel can’t have information when it’s needed?”

Well, that question isn’t a logical considering that comprehensive CRM solutions overcome the collaboration challenge by providing virtual access via smart devices.

 

Fear of Being Analyzed

Sales personnel tend to fear CRM solution because they assume they’re being analyzed. However, CRM’s primary objective is to make customer data accessible round the clock, which enables better decision making. CRM isn’t a tool to be misused and the onus falls on managers and sales teams to make sure this is remembered.

So, If If your organization is on the verge of a CRM execution in the future, here are a few key considerations you need to make in order to ensure things go smoothly.

So if your organization is planning to implement Dynamics CRM/365  in the future and facing any difficulties in Executing CRM System than get in touch with US. We are one of the leading CRM Consulting company, providing comprehensive Dynamics CRM and Salesforce consulting services.

So, if your organization is planning to implement Dynamics CRM/365  in the future and facing any difficulties in Executing CRM System than get in touch with us. We are one of the leading CRM Consulting companies providing comprehensive Dynamics CRM and Salesforce consulting services.

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How Dynamics 365 Will Help to Achieve Digital Transformation

How Dynamics 365 Will Help to Achieve Digital Transformation

Businesses today can only be described as going through a transition phase. They are either already in the middle of it or are just beginning. The writing is on the wall – either you update or stick to your legacy systems and risk becoming irrelevant.

 

Digital transformation is a complex process – it takes time and proves to be quite expensive. More importantly, it’s tough. However, the customer isn’t going to wait and there really is no option for businesses other than adaptation.

 

At the recent Microsoft Ignite event, Winston Hait, Product Marketing Manager for Microsoft, told the public that personalization was the current standard. The event also saw a lot of attention being directed towards Dynamics 365.

 

Dynamics 365, for those who may not know, is a solution that combines the best of Microsoft’s CRM and ERP offerings. To enhance the solution’s effectiveness, Microsoft even provides industry-specific applications such as Dynamic CRM for Service/Retail/Finance/Recruitment etc. The objective is to offer clear segregation of the industries, which allows for better efficiency.

 

In other words, Microsoft is leveraging Dynamics 365 to drive digital transformation across multiple industries. In fact, the CRM solution is even being incorporated with AI elements to ensure this happens with ease.

 

Creating The Platform

 

According to Microsoft’s CEO, Sathya Nadella, the objective behind 365 is to offer a solution that serves as a platform rather than as an individual tool. Here, in this image,  Nadella describes the process of digital transformation with following  four pillars. 

At the Ignite event, several of the attendees hailed from multiple industries, within which, their respective organizations were currently undergoing a digital transformation. For instance, Pierre Nejam from the New York City’s Department of Information Technology and Telecommunications spoke of how the department was moving from a legacy-based Siebel system to the cloud-based Dynamics 365 platform. Nejam added that the transition was being carried out with the goal of meeting changing customer needs.

 

Similarly, Richard Wilson from Wesleyan, a 176-year-old financial services firm, stated that there were a number of reasons why his firm was moving to the Dynamics 365 platform. One particular reason was that his firm needed to go beyond just providing financial services and offer more to customers.

A Continuous Process

Digital transformation is a continued process because customer requirements and the business landscape as a whole keep changing. This is exactly why Microsoft has put in the effort to update its business offerings, especially with regard to the new hybridized version of Dynamics 365.

Microsoft sees it as an opportunity to provide a new business model within which new technology can be leveraged to strengthen existing customer relationships. Data is everywhere today and solutions like Dynamics 365 allow businesses to leverage this data in making more informed decisions.

At the same time, the solution also keeps the focus on the customer, which is exactly what businesses undergoing transformation must also keep in mind. Digital transformation for the sake of updating technology is foolish if the customer is still going to be ignored.

Of course, the process might sound fun and even offer the security and relevance that businesses are looking for in the information age. But, the purpose must always be the end consumer.

 

As John Harrison from New Jersey’s Department of Community Affairs puts it, digital transformation is carried out to meet evolving needs and not just to make changes. The Director of IT cited his own company’s transformation as an example. He spoke of how Dynamics allowed his organization to keep modernizing with time. He called it an “evergreen” solution that always allowed his firm to keep up with the times.

 

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The Growing Significance of Mobile CRM

The Growing Significance of Mobile CRM

As competition grows in the business world, there are tools that all companies, including startups, need in order to stay ahead of the race. The CRM or Customer Relationship Management System is one such tool. CRM, in combination with mobile technology, has allowed businesses, especially the smaller ones, to meet even their most challenging goals without blowing the budget.

In other words, if you are a new business, you cannot take another step without investing in a CRM solution. In this case, we are specifically referring to mobile CRM.

Mobile CRM is the SME’s most effective tools because it is highly efficient. It offers access to data right at one’s fingertips and this access can be provided at any time and at any location. More importantly, mobile CRM has the unique ability to capture data straight from mobile devices.

Why Mobile CRM?

Mobile CRM systems are significant for one particular reason – we live in an era where mobile devices are far more prevalent than PCs. They clearly outnumber the number of desktop devices that are out there and if that wasn’t enough, we are only going to see more mobile devices making it into the hands of customers.

Statistics tell us that there are currently over 300 million mobile devices. Plus, mobile devices are almost as efficient and powerful as the average PC. So, it’s possible for a sales executive to meet his targets using a device that’s no bigger than his/her palm.

 

Mobile CRM tools can offer functions such as lead management while the sales professional is on the move. This is beneficial for SMEs that are focused on rapid growth. Rapid growth obviously requires constant management and communication, which is more than possible with a mobile CRM solution.

 

Then, there’s also the whole coordination things. Mobile CRM solutions allow team members to stay updated on what the rest of the team has been up to. Not only does this allows them to stay updated, but, it also cuts down on the time and effort that would be spent otherwise. This level of real-time coordination allows sales teams to move in with the next big step without having to think too much

 

And, as we stated earlier, mobile CRM tools can extract data straight from mobiles devices. This enables sales professionals to have data on their hands almost instantly. They can manage all the paperwork such as order forms, quotes, and agreements using their mobile devices.

 

This level of flexibility eliminates the need for employees to rush into the office on a weekend or at other inconvenient hours. They just have to load the CRM tool and manage the various tasks that are at hand. This saves time for your employees, your business and more importantly, your customers.

 

Sales reps can also use mobile CRM tools to keep a track of communications and other records from anywhere on the globe. The data can allow them to prepare for meetings or client presentations while also updating them on what’s been happening on a more current level. This ensures higher accuracy in terms of what the sales professional or team is aware of.

In Conclusion

These are just a handful of reasons why mobile CRM is starting to take over the scene. As time passes, mobile CRM tools will only grow more in their significance. They are necessary tools that must be added to an SMEs arsenal of weapons.

Their low-cost and ever-improving appeal, in combination with more powerful tools such as SaaS, makes mobile CRM tools something that cannot be taken lightly.

So, if you are a new business and planning to invest in mobile CRM than get in touch with us. We counted to be the Resco Mobile premium partner in Asia and provide comprehensive mobile CRM solutions. We are offering inventive and creative Mobile CRM Customization and implementations to varied customers globally.

 

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The Latest Features You Can Expect with Dynamics 365

 The Latest Features You Can Expect with Dynamics 365

For those who remain uninformed, Dynamics 365 recently received a couple of updates. In this blog, we’re going to look at what these updates exactly are and what they can do for your business.

Artificial Intelligence (AI) 

Dynamics 365’s latest update includes a fair bit of Ai this time. This includes everything from chatbot agents to virtual assistants. For instance, customer service situations will see a greater level of interaction with a virtual agent that’s powered by Microsoft’s AI technologies.

The idea is to allow for the creation of useful conversations that AI agents can then collect and hand over to a customer service team when and if necessary. According to Corporate VP, Steve Guggenheimer, Microsoft’s objective is to boost the level of satisfaction across areas where customer engagement occurs and also among internal support teams, who will now have the ability to work efficiently and effectively.

The virtual agents are provided with suggestions in real-time when dealing with customers and in return, the real-time feedback allows the agents to learn and become efficient.

In fact, Microsoft already uses an earlier version of the AI. This particular version is believed to currently support over 600,000 support sessions as of now. The same technology also powers the Department of Human Services in Australia, HP’s self-service customer service experiences, and Macy’s.

Modular Applications

Dynamics will also carry modular applications for human resources. These apps are aimed at companies and businesses that don’t want to lose their current human management resources in favor of a comprehensive CRM solution such as Dynamics 365 for talent.

To be more specific, there are two new modular applications that will be launched as part of the Dynamics 365 for Talent offering. The applications are expected to be lightweight and are focused on allowing businesses to get their operations running in no time, irrespective of the type of back-end data that is available.

Extensibility Enhancements

PowerBI, Flow, and PowerApps can also expect a few enhancements. From what is known, these enhancements will allow businesses to lengthen datasets in both, the no-code or low-code. Additionally, they will aid in automating other business processes.

Alysa Taylor, GM for Microsoft’s Business Application and Industry, the objective here is to allow businesses to transform their business lines in order to meet their customer demands. This can include anything from customer service to the proper troubleshooting of problems on the field.

On the whole, it is about updating various lines of business to meet the demands of the modern market.

Future Updates

There are more interesting updates that are headed for Dynamics 365 in 2018. For example, the company plans to uses insights from Sales Navigator and apply it across the entire Dynamics 365 Interface. Other than that, Dynamics 365 will start offering a feature that will enable LinkedIn emails and messages to be sent from the interface without requiring the switching of tabs.

Microsoft is dedicated to the idea of business process automation and we will be seeing features that facilitate this as well. For instance, we can expect to see more integration between Flow, PowerApps, and Office 365, which will make it possible for businesses to create automated workflows between these platforms.

Microsoft also announced that the way businesses subscribe to or purchase Dynamics 365 will also undergo changes in mid-2018. This change is said to be inspired by Microsoft’s understanding of how cloud computing has altered the way businesses purchase software for the enterprise.

There will also be a greater focus on creating solutions for each business line in order to offer specific capabilities.

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Healthcare and The Role Of CRM

Healthcare and The Role Of CRM

 The recent past has been witness to healthcare providers directing their attention towards CRM (Customer Relationship Management). This is because they’ve finally identified CRM to be a solution that offers improved capabilities in terms of managing and coordinating healthcare services and creating better overall experiences.

Providers hope to achieve better engagement with their patients and also better manage their relationships in order to achieve loyalty, trust and customer/patient satisfaction. CRM adoption is being backed by studies that prove the benefits of practices such as one-on-one communication. The benefits include improved outcomes in the areas of mental and physical wellness, even within scenarios involving chronic diseases.

CRM Is Key

CRM solutions are now being seen as key IT contributors to healthcare aspects such as value-based care, ACO strategies, and population health. Though these solutions have been present since the early 90s, it has taken some time for the healthcare industry to take CRM seriously.

However, as adoption continues to grow, we will be seeing more providers, payers, and the creation of life science organizations.

Healthcare And The Role Of CRM  The recent past has been witness to healthcare providers directing their attention towards CRM (Customer Relationship Management). This is because they’ve finally identified CRM to be a solution that offers improved capabilities in terms of managing and coordinating healthcare services and creating better overall experiences.   Providers hope to achieve better engagement with their patients and also better manage their relationships in order to achieve loyalty, trust and customer/patient satisfaction. CRM adoption is being backed by studies that prove the benefits of practices such as one-on-one communication. The benefits include improved outcomes in the areas of mental and physical wellness, even within scenarios involving chronic diseases.   CRM Is Key  CRM solutions are now being seen as key IT contributors to healthcare aspects such as value-based care, ACO strategies, and population health. Though these solutions have been present since the early 90s, it has taken some time for the healthcare industry to take CRM seriously.  However, as adoption continues to grow, we will be seeing more providers, payers, and the creation of life science organizations.   The Need for CRM  There is a growing need for CRM now more than ever before. Healthcare providers are realizing their need to access more information about patients in order to offer better and specialized care. CRM allows this to happen by consolidating key information sources such as medical records, patient history, tests, and prescriptions.   But, it doesn’t end there. There are secondary and tertiary benefits as well. For instance, CRM systems can serve as effective tools in assisting patient outreach programs. These systems are capable of segmenting patients and targeting specific segments with the right marketing and medical material. Needless to say, this results in better communication and better outcomes in terms of patient health.   For example, healthcare providers can send in reminders about upcoming appointments and stay updated on the patient’s well-being. Other than that, the data collected via CRM systems can bring down costs and offer a clearer picture concerning the patient’s health, which, in turn, leads to better decisions.   Secondly, CRM solutions also improve efficiency. For instance, greater dependency on human labor can lead to missed activities, data entry errors, double entries, inaccurate entries, and filing errors. However, with a CRM system in place, the intake process can be simplified. There are fewer errors and significant improvements in accuracy.   CRM solutions also offer automated work-flows that keep healthcare personnel reminded of duties and tasks that need to be completed. Additionally, there is also the benefit of digitized records, which simplifies the filing process. Other than that, digitizing records can also make it easier to update, change or delete data.   The end result is an organization that is far more efficient. Your processes will see fewer interruptions and will be less dependent on human intervention. As a bonus, your dependency on paper will also drop, thereby, making you not just a leaner organization, but, also a greener one.  Another benefit with CRM systems is that patient data remains more secure. Studies show that around 30% of all data breaches originate from the healthcare sector. This is a major concern that healthcare providers often have to deal with.   However, CRM systems overcome the problem by offering advanced data encryption. Access controls can also be established with robust CRM systems. This regulates who has access to what while cloud storage features ensure that the data is backed up on a secure server as often as possible.  So, not only do you have better security in terms of preventing breaches, but, also better security in terms of disaster recovery.

The Need for CRM

 There is a growing need for CRM now more than ever before. Healthcare providers are realizing their need to access more information about patients in order to offer better and specialized care. CRM allows this to happen by consolidating key information sources such as medical records, patient history, tests, and prescriptions.

But, it doesn’t end there. There are secondary and tertiary benefits as well. For instance, CRM systems can serve as effective tools in assisting patient outreach programs. These systems are capable of segmenting patients and targeting specific segments with the right marketing and medical material. Needless to say, this results in better communication and better outcomes in terms of patient health.

For example, healthcare providers can send in reminders about upcoming appointments and stay updated on the patient’s well-being. Other than that, the data collected via CRM systems can bring down costs and offer a clearer picture concerning the patient’s health, which, in turn, leads to better decisions.

 

Secondly, CRM solutions also improve efficiency. For instance, greater dependency on human labor can lead to missed activities, data entry errors, double entries, inaccurate entries, and filing errors. However, with a CRM system in place, the intake process can be simplified. There are fewer errors and significant improvements in accuracy.

CRM solutions also offer automated work-flows that keep healthcare personnel reminded of duties and tasks that need to be completed. Additionally, there is also the benefit of digitized records, which simplifies the filing process. Other than that, digitizing records can also make it easier to update, change or delete data.

The end result is an organization that is far more efficient. Your processes will see fewer interruptions and will be less dependent on human intervention. As a bonus, your dependency on paper will also drop, thereby, making you not just a leaner organization, but, also a greener one.

Another benefit with CRM systems is that patient data remains more secure. Studies show that around 30% of all data breaches originate from the healthcare sector. This is a major concern that healthcare providers often have to deal with.

However, CRM systems overcome the problem by offering advanced data encryption. Access controls can also be established with robust CRM systems. This regulates who has access to what while cloud storage features ensure that the data is backed up on a secure server as often as possible.

So, not only do you have better security in terms of preventing breaches, but, also better security in terms of disaster recovery.

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A Brief Look at Salesforce’s Einstein Vision for Social Studio

A Brief Look at Salesforce’s Einstein Vision for Social Studio

There was a time when social media was purely limited to text. However, as time passed on, social media evolved into a medium that was more dependent on visuals that just plain old text. There’s nothing surprising about that. After all, that’s what technological tools do – they evolve to offer better capabilities.

When images became a core part of social media, it didn’t take long for the idea to catch on. Soon, users began to share images and use them as expressions of their own feelings and opinions. People today share more images on social media than they did once with text. To put it simply, images are the way to go now.

A recent survey from Deloitte found that, in 2016, social media users had shared over 2 trillion photos. This is a number that continues to increase. Social media will continue to be a primary platform through which these images are shared.

The images shared by social media users range from special occasions to the meals they’re gorging on. Anything that catches their fancy is immediately clicked, collected and shared for everyone to see. So, what does this mean for sales teams and marketers?

Well, images shared via social media do offer a peek into the minds of the average social media user, who is also a customer. They can tell us about what the customer values and what his/her preferences are likely to be. In other words, image sharing offers marketers data that can be really helpful in developing effective marketing strategies.

However, there’s a problem. Unlike text, images cannot be monitored. So, when your customers post an image that communicates an opinion about your brand, you’re probably not going to even notice it. This is a major problem considering the fact that most of the social media sharing today is image-based.

You could end up missing out on a range of opportunities that would have allowed you to engage with the customer better or understand their needs better.

This is exactly what’s wrong with most of the social media monitoring tools that we currently use. They only track text, which means you’re only listening to a small percentage of all social media conversations. You are kept totally in the dark about all the other messages that are being passed around about your brand in the form of images.

Fortunately, thanks to Salesforce, we’ve now got the solution.

Salesforce to the Rescue

Last month, Salesforce launched a tool called “Einstein Vision for Social Studio”, which allows marketers to actually monitor and track images that are shared on social media platforms. The tool is currently run with the help of Salesforce’s Einstein Vision service, which wasn’t launched recently as well.

With Einstein Vision for Social Studio, businesses can now rely on context when interpreting social media conversations. For instance, a business can tally the number of brand mentions with the number of logo appearances to determine engagement levels. This can provide marketers with an idea of how impactful their recent campaign was.

Key Features

Einstein Vision for Social Studio offers these 3 key benefits to marketers:

  • It offers visual data, allowing for businesses to gain a more in-depth perception of what their customers are really like. This can lead to business decisions that are far more informed. For example, images of the latest parties or events within a region can tell event management firms what kind of party or event themes are doing well in a particular month or season.
  • It allows marketers to get a better idea of how their social advertising campaigns have worked. For instance, images from a brand sponsored event can be tracked to determine whether such events provide the necessary amount of brand lift.
  • It allows marketers to monitor social media feeds to know how their products are being delivered or utilized. This can help them develop proactive measures to improve the customer’s user experience.

Currently, the tool only works with Twitter. However, Salesforce plans to include other platforms eventually.

 

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Key Steps Involved in Implementing Dynamics 365

Key Steps Involved in Implementing Dynamics 365

Microsoft Dynamics 365 hit the markets not too long ago. It’s simply a cloud service that Microsoft came up with to offer all of its Dynamics products within a single package. So, it’s not uncommon for organizations to assume that 365 will be easy to implement. However, it’s actually quite complicated.

Even so, it’s worth putting in the effort considering the fact that this solution doesn’t have interval-based updates. Rather, the updates are in real time. Other than that, it offers a range of features and functions that simplify operations. Dynamics 365 is now a core offering among all other Dynamics products.

For starters, it allows organizations to truly experience what CRM or Customer Relationship Management is all about. There are far more options in terms of changes and customization, which means, outcomes are far better. However, this has led to an increase in complexity as well. So, organizations need to factor in more than just basic implementation.

So, naturally, there’s a lot that you need to know about Dynamics 365 implementation. Here are a few key steps to start with.

Planning

Naturally, you need to have a plan before you start anything. It is a crucial part of every implementation project. You will need to make sure that, each phase of the implementation process  is planned. This is very true with Dynamics 365 implementation.

Dynamics 365 operations occur online and that means your updates are going to occur in real time. So, not only do you need to plan, you need to plan ahead. You need to be ready and always a step ahead. You must be able to anticipate the various outcomes and instance while also knowing what kind of responses or actions are required for each scenario.

That way, you will reduce the chances of adverse changes in your outcomes with the development and production phases.

Key Steps Involved in Implementing Dynamics 365

Assess the Functionalities

Before you collect client requirements, take a look at the functionalities offered by Dynamics 365 once again. As stated earlier, updates for 365 occur in real time, which means you’re to going have new add-ons or functionalities being included frequently.

So, keep yourself updated on what Dynamics 365 can do for you today. This is far better than relying on custom components.

Keep Stakeholders Informed

Now, it’s quite obvious that your stakeholders will want to know what you’re up to. This includes knowing about the latest developments, especially ones concerned with the introduction of a new capability or offering. That means you will need a robust strategy that convinces your stakeholders about the viability of the new offering or capability.

So, how can you convince them to show support for Dynamics 365?

Well, you carry out a presentation within the context of a business scenario. Avoid focusing on what the solution can or cannot. Your stakeholders want to know how Dynamics 365 contributes to the bottom line and that’s exactly what you need to emphasize.

Don’t Ignore the Benefits of Using Other Resources

Let’s face it – no solution is truly effective until there are other resources paired with it. So, make the most of the resources available to you. Don’t ignore them. In fact, you should look out for other resources that might be helpful.

Additional resources to support your implementation will simplify the overall process and also, provide ideal results.

Keep Your Stakeholders on the Same Page 

When you are about to exit the implementation process, make sure all your stakeholders are on the same page. It might take time, but, trust us, it’s much better to compromise on time than to have your stakeholders stuck at different levels in the implementation process.

 

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Here’s Why Your Sales Team Is Averse to CRM Systems

Why Your Sales Team Is Averse to CRM Systems

Most organizations and their respective sales teams have a hard time with CRM adoption. This isn’t a random statement. This is a fact. Look at any study or statistic and you’ll find that CRM adoption rate is less than 50% and the failure rate is often more than that.

So, why do sales teams have an issue making the most of a CRM system? Well, we’ve listed out some of the key reasons below. Once you’ve got an idea of what ticks off your sales team, you can use the knowledge to invest in a CRM system that can address all these issues.

 

Sweating the Small Stuff

One reason why sales teams have a problem with your CRM system is that it forces them to sweat the small stuff. Yup, we’re talking about those mundane daily tasks that shouldn’t be a concern with an effective CRM system.

You see, salespersons already have a lot on their plate trying to create trust and communicating with their leads through various channels. They simply don’t have the time to stay updated on everything. So, it is only right for them to have certain expectations of their CRM system.

In this case, it’s the small stuff such as meetings, reminders, and follow-up calls etc.

Sweating the Big Stuff

CRM systems aren’t just there to help with the small stuff. They’re also here to help with the big stuff. In fact, the big stuff is more of a priority than the small stuff. What we are referring to here are capabilities such as:

    • Data analytics to help figure out a lead’s potential or how to approach a certain lead. For example, voice analytics can help determine why some sales reps are better at closing than others. The insights gained through this can be shared in the form of best practices to boost the overall closing rate.
    • AI functionalities that can advise on the ideal action or response and determine the status of existing customer relationships. According to CSO Insights, more than 40% of sales reps expect CRM systems to assist with tasks such as account prioritization.

      Mobile Support

Your CRM system needs to offer support for mobile devices. This can’t be stated enough. Mobile is the future and if any of your enterprise applications fail to incorporate mobile support, you’re going to have a problem. Statistics tell us that mobile-friendly CRM systems allow their adopters to boost business by almost 22%.

This is because such systems allow sales teams to have constant access to customer/lead profiles.

Staying on Top of Data

A core service offered by effective CRM systems is data recording and updating. If your sales team is forced to manually log or update data, it ends up becoming counterproductive to the whole idea of having a CRM system in the first place.Other than that, you’re also looking at human error and the possibility of the entered data being highly unusable.

Effective CRM systems must be able to help sales teams make the most of customer data. For that to happen, the CRM system must be able to offer a simple logging process, avoid data duplication, reduce the number of required fields etc.

Also, effective CRM systems have the ability to integrate with other enterprise applications such as your marketing automation systems or accounting systems. This kind of integration can also contribute to the reduction of manual logging, thereby, boosting the amount of productive time available.

Plus, there is also the benefit of improved accuracy.

Complications!

Complicated CRM systems have a high “adoption failure rate”. So, when choosing a CRM system, look for factors such as easy navigation etc. Focus on critical features and be ready to drop the not so critical ones. Other than that, create CRM leaders who can assist your sales teams and organize user training session in collaboration with your vendor.

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Follow These Best Practices for Lead Management

Follow These Best Practices for Lead Management

Leads are what drive a business and if you have problems generating them or even managing them, don’t be surprised if your business shuts down eventually. Lead management is a very important process. In fact, it’s just as important as generating them. Poor lead management is as good as not having any.

So, how does a business make sure their existing leads provide the value they are looking for? Well, there’s only one way and it’s through the structured and systematic application of best practices. By applying these best practices, you can nurture your leads and turn them into proper opportunities that sales can leverage towards the end of the cycle.

Here are some of the best practices that we’ve been talking about.

 

Identify the Ideal Lead

One of the first things to do with regard to lead management is to make sure you know who your ideal leads are. This involves figuring out their interest, pain points, preferred communication methods/channels, and their exact position with regards to the buying process.

By figuring out all of that, it becomes easier to determine if the concerned lead is ready to be promoted to the sales side of things. Also, make sure you pass on your insights on the ideal lead to your marketing and sales team.

Attract Your Leads

Once you know who your perfect leads, start attracting them with the kind of content they would engage with. For instance, a recent study found that blogging was able to generate around 67% more leads. Of course, you might find that there are other marketing tactics that work better for you. But, the point here is that by providing your customers with what they want, you are creating opportunities to influence their decisions. You are building a relationship where you now have the power to persuade them while also understanding them on a deeper level.

So, figure out your leads and divide them further and target each division with appropriate messages

Position Marketing and Sales Teams Accordingly

The marketing and sales teams are your two most valuable entities. They need to be aware of strategy and tactic in place. So, make sure that there is a kind of mutual agreement between them that allows for the efficient working of a lead.

For example, you can establish a centralized lead database that both teams have immediate access to. This will allow them to gain insights that they can exploit in a coordinated fashion.

Nurture Your Leads

Nurturing your leads involves establishing relationships with key prospects and retaining the lesser qualified ones for eventual opportunities. Ironically, most businesses tend to forget this practice completely. Don’t make this mistake.

The other thing to remember is that lead nurturing must continue until you’re sure that they are perfect leads. Never forward a lead to sales if it doesn’t achieve the minimum lead-score. Keep nurturing them with offers and benefits at every step of the funnel.

Automate

Automation is a necessity for businesses that are on the path to expansion. However, if you’re a small business, you might face the dilemma of having to choose between changing an ineffective process and automating. We suggest you choose the latter option.

In this case, it is far more effective to simply reboot your approach with the proper tools.

Filter Your Data

Make sure you only have high-quality to rely upon. Do not waste time and risk failure by holding on to data that is not relevant.

Look for Feedback

Continue gaining insights even after the closure of a deal by establishing a feedback system/mechanism. The feedback that you collect will help you streamline the lead management process even further.